Begin your report by answering the following questions and then analyze the companies as follows.

• What are businesses hoping to achieve through social media marketing?
• What are the different types of social media?
• Why is it important to target your audience?
• What message do business want to send to their audience with social media marketing?
• How effective is social media marketing?
• What are the advantages of social media?

Choose TWO companies from the following list and describe their social media marketing strategies and then compare them.

Chipotle

Dove

Nike

Red Bull

Lego

Starbucks

Wayfair

Oreo

Coca Cola

Pizza Hut

Old Spice

Staples

Zappos

Charmin

JetBlue

• Which company do you think has a better strategy? Why?
• How could each company improve their strategy?
• Feel free to any other thoughts you may have.

Guidelines for Research Papers

• Word-processed
• (3-5 pages)
• Double spaced
• One- inch margins
• Font-Times New Roman
• Size- 12