Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan

Select a scenario from the following list:

• An organization is considering      introducing a new product or service:  Apple Pay (Application)

Write a 200 word detailed outline of your Market Research Implementation Plan in which you address the following:

Based on your selected scenario, identify the detailed areas in which market research is needed, such as:

Population,  and describe their importance to the organization in the selected scenario.