18 Jan 1.? The goal is to write a business plan for ‘Stark’. Stark is a virtual marketing agency that produce internet marketing pro
The goal is to write a business plan for "Stark".
Stark is a virtual marketing agency that produce internet marketing products and SEO services. Location: Oman. More details of Stark and and assignment grading instructions are attached.
Additional Problem: I have an issue with the financial section. It needs to be fixed.
Instructor notes: Your numbers are EXTREMELY low for a business. Making $3,000 per year is more of a hobby vs. a true business. You need to revise for your final business plan to illustrate a business truly worthy of full-time work for you and your associates. Again, consider a full-time opportunity and change expenses (including salaries) to illustrate this shift change.
Before you confirm this assignment, make sure you open all attached files to have a perspective. I am not expecting you to write something from your creative mind.
Hi there, thank you for taking this assignment on! the assignment is only one document, the rest are attached to explain the business idea only
Thank you !
Asim Al Hamedi | Stark Marketing Agency BMC | ENT 332
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· Fiverr · Investors · Omani Media firms · YouTube Bloggers and Influencers · WordPress Developers · Graphic Designers · Filmmaking companies |
Key Activities · Technology · Web Development · Sales · Marketing · Electronic Stores · Customer Relationships · Management Structure · Customer service · Social Media Campaigns · SEO Marketing |
Value Proposition · Time saving · High quality marketing · Prime Delivery time · Safe online marketing experience · Free consultation · Service Affordability |
Customer Relationships · Professional Employees · Friendly Environment · Listening to Customer Feedback · Asking for Customer Feedback · Service Development based on data collected from customers and surveys. |
Customer Segments · Start-up ventures · Social media accounts · Freelance entrepreneurs · Basic websites owners · Online advertisers · Salesmen/women · Real Estate owners/agents · Business owners/managers · Students |
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Key Resources · Physical · Intellectual · Human · Financial |
Channels · Emails · Virtual calls · Offers · Social Media · Web Communication · Ad words |
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· Operation cost (Including first year) · Capital · Workplace & supplies · Salaries/wages · Services Subscriptions (WordPress, Photoshop, etc.)
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Revenue Streams · Income · Sales · Mentorship & training courses · SEO marketing seminars |
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Instructions
| INSTRUCTIONS | ||||
| Last update: | 22-Dec-11 | |||
| Type of company: | Product sales | |||
| Input cells: | Yellow | ONLY ENTER NUMBERS IN YELLOW CELLS | ||
| Calculation cells: | Blue | DON'T PUT ANY NUMBERS IN BLUE CELLS | ||
| Protection: | On | |||
| Macros: | None | |||
| Hidden cells: | None | |||
| Once you've completed all inputs in the following three tabs, make sure to take significant time reviewing the "Five Year Summary" tab. | ||||
| Most business will begin to turn an annual profit in year 2 or 3, so pay particular attention to your EBITDA results | ||||
| in those years. Remember, your asking investors to put money into your company and they will expect to see that | ||||
| your business will be viable (profitable) relatively quickly so that they can remain confident that your business will be successful |
&K000000VENTURE NAME &K000000E-SCHOLAR NAME &K000000DATE PREPARED
Startup Capital & Expenses
| STARTUP CAPITAL AND EXPENSES : | Stark Marketing Agency | Asim Al Hamedi | 11/12/18 15:47 | |||||||||
| Color Meaning | ||||||||||||
| Yellow Cells are Input Cells | ||||||||||||
| Blue Cells will calculate – no input required | ||||||||||||
| DESCRIPTION | COST | |||||||||||
| Depreciable Assets (useful life greater than one year; cost > $2,500) | ||||||||||||
| Machinery & Equipment & Office Furnishings/Equipment | $ – 0 | |||||||||||
| Computer & Related Equipment | $ 100 | |||||||||||
| Leasehold Improvements | $ 70 | |||||||||||
| Other | $ 100 | |||||||||||
| TOTAL | $ 270 | |||||||||||
| Product/Service-Related Expense Items | ||||||||||||
| Product Development Costs | $ 80 | |||||||||||
| Prototype Testing | $ 100 | |||||||||||
| Manufacturing Testing | $ 50 | |||||||||||
| IP Legal Expenses | $ 100 | |||||||||||
| Regulatory Compliance Testing | $ 40 | |||||||||||
| Other (Specify) | Web Domains and Platforms | $ 60 | ||||||||||
| TOTAL | $ 430 | |||||||||||
| Non-Product Related Expense Items (short-term expendable items) | ||||||||||||
| Supplies | $ 100 | |||||||||||
| Travel & Living Expenses | $ 150 | After first years of business operation | ||||||||||
| Registration Fees | $ 100 | |||||||||||
| Legal & Accounting | $ 120 | |||||||||||
| Rental, Leases, Utilities | $ 110 | |||||||||||
| Telephone/Communications | $ 80 | |||||||||||
| Temporary Employees/Contractors | $ 80 | |||||||||||
| Other (Specify) | $ – 0 | |||||||||||
| Other (Specify) | Breakfast for Employees | $ 120 | ||||||||||
| TOTAL | $ 860 | |||||||||||
| Working Capital (initial current assets & current liabilities) | ||||||||||||
| Supplies Inventory | $ 150 | |||||||||||
| Product Inventories — Cost Goods Sold/Turn Rate | $ 120 | |||||||||||
| Prepaid Insurance/Deposits | $ 80 | |||||||||||
| Cash Reseves – 3-4 Months | $ 120 | |||||||||||
| TOTAL | $ 470 | |||||||||||
| TOTAL START-UP EXPENSES | $ 2,030 | |||||||||||
Sales and Variable Costs
| SALES REVENUE + Direct Cost PROJECTIONS : YEARS 1 – 5 | Stark Marketing Agency | |||||||
| Yellow Cells are Input Cells | ||||||||
| Blue Cells will calculate – no input required | ||||||||
| Revenue Stream #1: | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Stark Marketing Venture | ||
| Total Available Market – units | 10000 | 15000 | 18000 | 20000 | 30000 | |||
| Unit Sales (this business) | 100 | 100 | 100 | 100 | 100 | |||
| % Market Share (this business) | 1.0% | 0.7% | 0.6% | 0.5% | 0.3% | |||
| Selling Price Per Unit ($) | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | |||
| Total Sales/Revenues (Share Units x Price) | $ 1,000 | $ 1,000 | $ 1,000 | $ 1,000 | $ 1,000 | |||
| Direct Cost Per Unit: Materials ($) * | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | |||
| Direct Cost Per Unit: Labor ($) * | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | |||
| Direct Cost Per Unit ($) * | $ 5.00 | $ 5.00 | $ 5.00 | $ 5.00 | $ 5.00 | |||
| Total Direct Costs (Share Units x Cost) | $ 500 | $ 500 | $ 500 | $ 500 | $ 500 | |||
| Total Gross Margin | $ 500 | $ 500 | $ 500 | $ 500 | $ 500 | |||
| % Gross Margin | 50% | 50% | 50% | 50% | 50% | |||
| Revenue Stream #2: | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Muscat Real Estate | ||
| Total Available Market – units | 5000 | 10000 | 15000 | 20000 | 25000 | |||
| Unit Sales (this business) | 100 | 100 | 100 | 100 | 100 | |||
| % Market Share (this business) | 2.0% | 1.0% | 0.7% | 0.5% | 0.4% | |||
| Selling Price Per Unit ($) | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | |||
| Total Sales/Revenues (Share Units x Price) | $ 1,000 | $ 1,000 | $ 1,000 | $ 1,000 | $ 1,000 | |||
| Direct Cost Per Unit: Materials ($) | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | |||
| Direct Cost Per Unit: Labor ($) | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | |||
| Direct Cost Per Unit ($) | $ 5.00 | $ 5.00 | $ 5.00 | $ 5.00 | $ 5.00 | |||
| Total Direct Costs (Units x Cost) | $ 500 | $ 500 | $ 500 | $ 500 | $ 500 | |||
| Total Gross Margin | $ 500 | $ 500 | $ 500 | $ 500 | $ 500 | |||
| % Gross Margin | 50% | 50% | 50% | 50% | 50% | |||
| Revenue Stream #3: | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
| Total Available Market – units | 0 | 0 | 0 | 0 | 0 | |||
| Unit Sales (this business) | 0 | 0 | 0 | 0 | 0 | |||
| % Market Share (this business) | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | |||
| Selling Price Per Unit ($) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Total Sales/Revenues (Share Units x Price) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Direct Cost Per Unit: Materials ($) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Direct Cost Per Unit: Labor ($) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Direct Cost Per Unit ($) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Total Direct Costs (Units x Cost) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Total Gross Margin | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| % Gross Margin | 0% | 0% | 0% | 0% | 0% | |||
| Revenue Stream #4: | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
| Total Available Market – units | 0 | 0 | 0 | 0 | 0 | |||
| Unit Sales (this business) | 0 | 0 | 0 | 0 | 0 | |||
| % Share (this business) | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | |||
| Selling Price Per Unit ($) | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | |||
| Total Sales/Revenues (Share Units x Price) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Direct Cost Per Unit: Materials ($) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Direct Cost Per Unit: Labor ($) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Direct Cost Per Unit ($) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Total Direct Costs (Units x Cost) | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| Total Gross Margin | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | |||
| % Gross Margin | 0% | 0% | 0% | 0% | 0% | |||
| Revenue Stream – Other: | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
| Unit Sales (this business) | 13000 | 20000 | 28000 | 30000 | 35000 | Turkish Barbershop Chain | ||
| Share of Market – units (this business) | 100 | 100 | 100 | 100 | 100 | |||
| % Share (this business) | 0.8% | 0.5% | 0.4% | 0.3% | 0.3% | |||
| Selling Price Per Unit ($) | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | $ 10.00 | |||
| Total Sales/Revenues (Share Units x Price) | $ 1,000 | $ 1,000 | $ 1,000 | $ 1,000 | $ 1,000 | |||
| Direct Cost Per Unit: Materials ($) | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | |||
| Direct Cost Per Unit: Labor ($) | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | $ 2.50 | |||
| Direct Cost Per Unit ($) | $ 5.00 | $ 5.00 | $ 5.00 | $ 5.00 | $ 5.00 | |||
| Total Direct Costs (Units x Cost) | $ 500 | $ 500 | $ 500 | $ 500 | $ 500 | |||
| Total Gross Margin | $ 500 | $ 500 | $ 500 | $ 500 | $ 500 | |||
| % Gross Margin | 50% | 50% | 50% | 50% | 50% | |||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||||
| Total Revenues | $ 3,000 | $ 3,000 | $ 3,000 | $ 3,000 | $ 3,000 | |||
| Total Direct Costs: Materials ($) | $ 750 | $ 750 | $ 750 | $ 750 | $ 750 | |||
| Total Direct Costs: Labor ($) | $ 750 | $ 750 | $ 750 | $ 750 | $ 750 | |||
| Total Direct Costs (Cost Sales) | $ 1,500 | $ 1,500 | $ 1,500 | $ 1,500 | $ 1,500 | |||
| Total Gross Margin | $ 1,500 | $ 1,500 | $ 1,500 | $ 1,500 | $ 1,500 | |||
| % Gross Margin | 50% | 50% | 50% | 50% | 50% | |||
| Percent Revenue (Sales ) Growth per Year | 0% | 0% | 0% | 0% | 0% | |||
| * We use the term "direct costs" to refer to variable costs, which are those costs that vary with changes in the number of units produced. | ||||||||
| Examples include materials, packaging, shipping, and some labor costs. | ||||||||
| These costs are also referred to as the Cost of Goods Sold (CSG). |
Summary Income Statement
| SUMMARY INCOME STATEMENT : VENTURE NAME HERE | YOUR NAME HERE | ||||||||||||||||||
| (Dollars in thousands, "000") | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||||||||||||||
| Revenue Stream #1 | 0 | From "Market Share/Revenue" Schedule | |||||||||||||||||
| Revenue Stream #2 | 0 | " | " | " | " | " | |||||||||||||
| Revenue Stream #3 | 0 | " | " | " | " | " | |||||||||||||
| Revenue Stream #4 | 0 | " | " | " | " | " | |||||||||||||
| Revenue Stream – Other | 0 | " | " | " | " | " | |||||||||||||
| Total Sales/Revenues | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | Minimums: $50,000 year 1 and $1.0 million year 5 | |||||||||||||
| Variable Costs: | |||||||||||||||||||
| Cost of Goods/Services Sold | – 0 | – 0 | – 0 | – 0 | – 0 | From "Market Share/Revenue" Schedule | |||||||||||||
| Contribution Margin | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | ||||||||||||||
| % C. M. | 40.0% | 40.0% | 40.0% | 40.0% | 40.0% | From "Assumptions" Schedule – Minimun = 40% | |||||||||||||
| Fixed Costs: | |||||||||||||||||||
| Selling & Administrative Expenses | From "Assumptions" Schedule | ||||||||||||||||||
| Depreciation, Rent, Facilities Costs | " | " | " | " | |||||||||||||||
| Total Fixed Costs | – 0 | – 0 | – 0 | – 0 | – 0 | ||||||||||||||
| % Sales | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | From "Assumptions" Schedule – Generally, 20% + | |||||||||||||
| Operating Margin | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | ||||||||||||||
| % O. M. | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ||||||||||||||
| Interest Expense | From "Assumptions" Schedule | ||||||||||||||||||
| Earnings Before Taxes | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | ||||||||||||||
| Federal/State Income Taxes | 35% | – 0 | – 0 | – 0 | – 0 | – 0 | From "Assumptions" Schedule | ||||||||||||
| Earnings After Taxes | $ – 0 | $ – 0 | $ – 0 | $ – 0 | $ – 0 | ||||||||||||||
| % Earnings After Taxes | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ERROR:#DIV/0! | ||||||||||||||
Summary Balance Sheet
| SUMMARY BALANCE SHEET : VENTURE NAME HERE | YOUR NAME HERE | ||||||||||||||||||
| (Dollars in thousands, "000") | Initial | ||||||||||||||||||
| Capitalization | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | ||||||||||||||
| Current Assets | |||||||||||||||||||
| Cash | From "Assumptions" Schedule | ||||||||||||||||||
| Accounts Receivables | " | " | " | " | |||||||||||||||
| Inventory | " | " | " | " | |||||||||||||||
| Prepaid Assets | " | " | " | " | |||||||||||||||
| Other Current Assets | " | " | " | " | |||||||||||||||
| Total Current Assets | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||||||
| Long-Term Assets: | |||||||||||||||||||
| Furniture, Fixtures, Equipment | From "Assumptions" Schedule | ||||||||||||||||||
| Computer Equipment | " | " | " | " | |||||||||||||||
| Intangible assets | " | " | " | " | |||||||||||||||
| Other Long-term assets | " | " | " | " | |||||||||||||||
| Total Long-Term Assets | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||||||
| Total Assets | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||||||
| Current Liabilities | From "Assumptions" Schedule | ||||||||||||||||||
| Accounts Payable | " | " | " | " | |||||||||||||||
| Payroll Payable | " | " | " | " | |||||||||||||||
| Taxes Payable | " | " | " | " | |||||||||||||||
| Short-term debt | " | " | " | " | |||||||||||||||
| Other current liabilities | |||||||||||||||||||
| Total Current Liabilities | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||||||
| Long-Term Debt | From "Assumptions" Schedule | ||||||||||||||||||
| Shareholders Equity | |||||||||||||||||||
| Capital Contributed | From "Assumptions" Schedule | ||||||||||||||||||
| Retained Earnings | From "Income Statements" | ||||||||||||||||||
| Total Shareholders Equity | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||||||
| Total Liabilities & Equity | 0 | 0 | 0 | 0 | 0 | 0 | |||||||||||||
| 0 | 0 | 0 | 0 | 0 | 0 | Ck – Assets = Liabilities & Shareholders Equity | |||||||||||||
Summary Cash Flow
| SUMMARY CASH FLOW : VENTURE NAME HERE | YOUR NAME HERE | |||||||||||
| (Dollars in thousands, "000") | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||||||
| Cash Flow from Operations | ||||||||||||
| Net Income | ||||||||||||
| Change in Working Capital | ||||||||||||
| Depreciation |
