1- A social media message (Facebook) promoting upcoming conference and encourage participation for the communication conference. The message must have the following 3 strategies: 1. Target the audience, 2. be authentic and personable, and 3. promote contest or giveaway. 

2- Discuss how you utilized the strategies on the message and why?

3- Provide a real world example of how has a real business used these strategies in one of its social media messages? Share the social media message and discuss how it used those same 2-3 strategies!