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The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The

 

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  1. The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.

    Research at least three CRM packages.

    Use Microsoft® Excel® to create a comparison table that compares the pros and cons of each package.

    Select one product for the manufacturing company.

    Create a 10- to 12-slide narrated, multimedia-rich Microsoft® PowerPoint® presentation for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:

    • Why the chosen package is most appropriate
    • How this software will be an improvement over their current methods
    • How the chosen CRM package will fit into the overall enterprise of the organization
    • The benefits customers can expect as a result of implementing the new software
    • "narrated, multimedia-rich" includes audio and video components. Multi-media aspects of the presentation examples include the following:

      audio

    • including audio within the presentation (Insert > Audio),
    • narration of the slide contents via detailed speaker notes,
    • incorporating an audio component (URL, flash) with relatable content, or
    • including an audio file that narrates the slides, which does not have to be in sync with the presentation slide arrangement
    • video
    • including any slide animations or transitions,    
    • including audio within the presentation (Insert > Video),
    • incorporating a video component (URL, flash) with relatable content, or
    • including a video file that narrates one or two slides, which does/do not have to be in sync with the presentation slide arrangement

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