Chapter Exercise.html

1. Based on the text and supplemental material, what is a SWOT analysis?
2. What is competitive intelligence?  As a manager, how might you use competitive intelligence to help with a SWOT analysis? 
3. Find a SWOT analysis for a real company and identify one of the threats. Discuss a strategy or plan that you as a manager might adopt to address the threat identified.  For ideas, you might see the following sources: 

https://mktoolboxsuite.com/swot-analysis-examples/ 

https://www.marketing91.com/swot-analysis-chick-fil-A/

  https://www.marketing91.com/swot-analysis-of-airbnb/

https://www.marketing91.com/swot-analysis-of-airbnb/