16 Feb blue ocean strategy
Order Instructions
Download and read the short article ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne. This is one of the newer strategic management concepts which has been widely popularised in recent years. Kim and Mauborgne were not convinced by Porter’s view of competition and they argue there is a better way to create a successful business today.
Have a look also at the BOS tools:
Your task this week:
Read the case study, ‘Driving the future: How autonomous vehicles will change industries and strategy’. Answer these questions:
1) Is autonomous driving technology a blue ocean opportunity? Why or why not?
2) Using the ERRC grid in BOS tools, how might autonomous vehicles be used by your organisation to create a BOS?
