12 Mar creating a short deck?to present your ideas for a social media campaign to launch new Pok?mon figures (for Fall 22)Pokemon.
creating a short deck to present your ideas for a social media campaign to launch new Pokémon figures (for Fall 22)
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
CONTENT
TV
MOVIES
ANIMATION
VIDEO
GAMES
INNOVATIVE PARTNERSHIPS
TRADING
CARD
GAME
CONSUMER
PRODUCTS
TECH
PLAYS
Available in 176 Countries!
Pokémon is ALWAYS ON! More Content and More Excitement Than Anyone Else!
Pending Licensor Approval
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
How does Pokémon reach those incredible heights, well with an always on approach. There’s no such thing as a tentpole when it comes to Pokémon because every month, no every week they’re releasing groundbreaking new content.
In fact, did you know that a brand new Pokémon animated series was announced and released last week alone? I’m serious, look it up Pokémon Evolutions.
Outside of that, Pokémon has SO much coming out all year long from:
Pokémon Growth
400+ Million Video games
sold to date!
Over $5 Billion
Lifetime revenue in Pokémon Go
Massive Growth
The Pokémon TCG can’t be kept on shelves! Record breaking secondary market!
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
In terms of growth, the Pokémon Brand continues to grow bigger with every year.
From selling over 360 Million console video games, to over 1 billion mobile downloads for Pokémon Go, to over 50 million active players catching 1 Billion Pokémon in one weekend alone for 2020’s Pokémon Go fest, Pokémon shows no sign of stopping.
We Make Headlines!
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
Pokemon continues to make headlines around the world, FROM Gaming to entertainment to sports and Fashion there isn’t an industry where pokemon doesn’t stand out and make an impact!
Traditional Plush
Action Figures & Collectibles
Playsets & Accys
Key categories
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
White Space Opportunities |
NPD wise we Plush are #7 in Traditional Plush, #20 in Action figure & Collectibles, expect big jumps there with 2021’s launch of our 6” figures, Surprise attack and more, and thanks to the success of the Carry Case Playset in 2020 we have broken the top #25 ranking in the playsets and accessories category and we’ll keep climbing.
That said, the Pokémon brand as a whole is ranked at #1 this year. All this together though, let’s talk retail goals.
Pending Licensor Approval
We Are Everywhere!
75
Countries &
Growing!
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
Jamie updated 8/4
In over 75 countries and growing, you can see that in 2021 55% of our business is domestic and 45% of our business is International.
Target Consumers
Ages – 4-9
Consumption – Animation(TV and Movies), Toys, Video Games, GO, Cards, & Apparel
Kids
Ages – 11-17
Consumption –
Movies, Cards, GO, Video Games, Apparel, Toy Collectables
Tweens/Teens
Ages – 18+
Consumption –
Movies, GO, Unite, Cards, Apparel, Collectables
Adults
Collectors
All Ages
Consumption –
Cards, Limited Edition High Value Collectables
UPDATE
Target Consumers
Ages – 4-9
Consumption – Animation(TV and Movies), Toys, Video Games, GO, Cards, & Apparel
Kids
Ages – 11-17
Consumption –
Movies, Cards, GO, Video Games, Apparel, Toy Collectables
Tweens/Teens
Ages – 18+
Consumption –
Movies, GO, Cards, Apparel, Collectables
Adults
Collectors
All Ages
Consumption –
Cards, Limited Edition High Value Collectables
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
Let’s look at the consumers! Pokemon has a multi generational fan base and they engage with the brand in specific ways.
We’ve gotten our process down to a science so our items target everyone from Kids to Tweens and Teens, to Adults who are ALL Collectors. We appeal to everyone broadly with powerful character selections that are optimized in a way no partner before Jazwares has ever done. We’re a team of fans making product FOR fans.
THANK
YOU!
CONFIDENTIAL. © 2021 Jazwares. All rights reserved
The incredible growth of our Pokémon business is something truly special and every Jazmanian on the Pokémon team from Design, to Marketing, to Sales, and more is to thank. Let’s keep growing and evolving our business in 2022! Thanks!
