This should be written in narrative form explaining what company you have elected to study, what understanding you already have of this industry or company, and how you intend to pursue your research on the selected organization. 

 Identification –  
Clearly identify the company that is being analyzed. What is the name and other identifiers of the company, such as stock symbol? 

 Narrative –  
Write three paragraphs or more explaining the rationale for the proposed company and the approach the student will take to complete the project.