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BLC301/03 Operations Management

January 2022 Semester

ASSIGNMENT

INSTRUCTIONS TO CANDIDATES:

1. This assignment consists of a Proposal and you need to answer ALL the questions.

2. You are allowed a maximum of one (1) attempt to submit your assignment.

3. Completed assignment must be submitted by 27th March 2022.

Proposal Report

Identify a company you are familiar with, review the challenges faced by the company in the

past three (3) years. Some of the common operational challenges faced by companies are as

below:

1. Increased cost-based competition

2. Higher quality expectation

3. Demand for better service

4. More choice and variety

5. Rapid developing technology

6. Frequent new product/service introduction

7. Environmental impacts are more transparent

8. Increased ethical sensitivity

Propose tactics and operations strategies corresponding with the challenges. Your proposal

report should to cover at least three (3) challenges.

Followings are some guidance to be included in your report:

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Introduction

 Objectives of the report

 General background of the issues

Company Background

 Type of industry

 Company objectives

 Company performance

Operations Challenges and Proposed Strategies

Describe the challenge.

 Perform environment or industry analysis using appropriate strategic tool if required.

 Each challenge should have factual support.

Solutions could be long term or short term based on the knowledge in operations

management. You may look from the perspective of technology, supply chain management,

customer experience …

What is the prospect of the company having done all the above?>

Conclusion

Extract the key facts from the report that a busy client can read within 10 minutes. (About

200 words.)

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References

<Last 5 years web articles, blog, magazine, newspaper etc>

Appendix

<if there is any raw data, chart, analysis etc>

The assignment should be typed using Times New Roman, font size 12 and double spaced.

The total words for this assignment should not exceed 4000 words excluding references.

(100 marks)

Mark Allocated:

Introduction (10%)

Company Background (5%)

Operations Challenges and Proposed Strategies (60%)

Conclusion (5%)

References

<Last 5 years web articles, blog, magazine, newspaper etc>

Appendix

<if there is any raw data, chart, analysis etc>

Writing skill- organising (10%)

Writing skill – language (10%)

END OF ASSIGNMENT