Strategic Marketing Assignment:

Select a success or a failure case of a company and analyze its strategic marketing elements.

In your case you need to analyze:

-Macro environmental forces that affected the company 

-Micro environmental forces

-The new consumer trends

-The company’s differentiation and positioning strategy

-The industry product life cycle 

– All relevant matrices covered in the material

-The company’s marketing mix

Document organization and Formatting:

· Cover page

· Table of contents 

· Introduction 

· Case analysis 

· Conclusion 

· References 

In your document use Harvard referencing, don’t forget the intext citation. 

The paper should be minimum of 1600 words.