The final report is essentially a detailed submission about your proposed digital innovation applied to the Business Model Canvas of your chosen organization (Presented in Assessment 2). It demonstrates a true understanding of the business model components. An outline of the report components is provided above in the Style and Format section. In writing your report, pay close attention to the Marking Criteria which is also set out above.

It is crucial that your business model canvas shows true understanding of the business model components. It is expected that a significant variety of resources (e.g., company website, newspapers, magazines and scholarly literature discussed in the lecture) will be used in order to write the report on business model canvas and appropriate referencing in the body is a necessary component of your report.