In preparation for this discussion, review the following resources:

• Understand the Role of Social Media in Marketing
• The Developing Role of Social Media in the Modern Business World
• Seth Godin: How to Get Your Ideas to Spread Video

Discuss how you see social media playing a role in marketing in the fashion industry.

Illustrate one example of how you are influenced by social media. How has this played a role in how you consume products and which ones you decide to consume?

What are the key benefits of a marketing strategy utilizing social media? Elaborate on some of the key points you feel are made in the articles and the TED Talk video.