In preparation for this blog, review the following resources:

• Fast Fashion: Tale of Two Markets
• Buyer Behavior for Fast Fashion
• Zara

Zara is a retailer that has become known as an innovator of fast fashion. After reading the two articles about Zara, identify and evaluate three reasons why you believe fast fashion has emerged in the retail industry and why/how it has become such an important factor.

How does supply chain play a key role in fast fashion? Assess how any challenges in your supply chain can impact bringing your trend to market.