21 Apr How did the enterprise get started?
Order Instructions
1. Visit an entrepreneur/small business.
2. Post a 3-5 page paper answering the following:
3. How did the enterprise get started?
4. What is the enterprise’s competitive environment?
5. Conduct pro forma SWOT analysis of the enterprise.
6. Does the enterprise plan to grow in the next two years and by how much?
7. What is the owner doing to promote growth?
8. After the interview and you have reviewed the data, what strategic suggestions would you might propose to the owner?
Reference:Pearce II, J.A.,& Robinson, R.B. (2014(14th Edition)). Strategic Management: Competing for
Domestic and International planning. New York: McGraw-Hill Irwin.
