Specific Instructions for the Portfolio Paper 

• Each student will choose an existing company/brand that needs to be revamped.
• The company should have experienced a decline in popularity, sales, or growth.
• Use the Template for Writing a Marketing Plan in the Marketing Insight in Chapter 2 of your textbook and create a marketing plan for the company/brand.
• The written report must use titles including the following components:
• Executive Summary
• Situation Overview
• Goal
• Strategy: Target Market
• Strategy: Value Proposition
• Tactics
• Implementation
• Control
• Biblical Application (500-750 words) (How the biblical foundation should be incorporated to achieve company marketing goals)
• The paper is to include five (5) verses from Scripture that build the foundation for Christian worldview.

Prepare the Portfolio Paper using the following guidelines: 

• 3,500 – 4,000 words using APA formatting, including title and reference pages
• Must include a title page (title of paper, your name, course name and course number, and date of submission)
• Must include a reference page
• Include biblical foundations application (500 – 750 words)
• Minimum of eight scholarly references