4/24/22, 5:33 PM Nutrition Consumer Product

https://sjsu.instructure.com/courses/1477261/assignments/6126128 1/2

Nutrition Consumer Product

Due Monday by 11:59pm Points 50 Submitting a file upload (Turnitin enabled) File Types pdf Available until May 2 at 11:59pm

NuFS/KIN 163 Consumer Product Grading Rubric (2)

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Purpose of the Assignment The purpose of this assignment is to evaluate an electronic advertisement in a way that the student becomes a more critical consumer. The advertisement will be evaluated by comparing the claims made in the ad to scientific evidence and research findings.

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Assignment Details You are to choose one of the two products below. The website product page(s) are considered "the ad" for this assignment.

Option 1: Keto Fire (https://ancientnutrition.com/products/ketofire?gclid=Cj0KCQiAubmPBhCyARIsAJWNpiO-S1D8qnpkr3rtXanOS- e0iY2vnldHezCGj8v9XhEcbBAOqANHRAYaAg4uEALw_wcB) by Ancient Nutrition, or

Option 2: Testo Prime (https://testoprime.com/? oid=44&affid=588&__ef_tid=136c812503ec4905b48efa7f394a29f5&utm_source=fanfuel&utm_medium=affiliate&utm_campaign=588&utm_content=0)

Assignment Format Please refer to the Assignment Packet (https://sjsu.instructure.com/courses/1477261/files/66832848/download?download_frd=1) (%24CANVAS_COURSE_REFERENCE%24/file_ref/g5ae21e9340433cd900391085b04ddbd2?wrap=1) for specific instructions regarding how to format your individual pages and use the APA format.

Please see detailed instructions on APA format (7th ed.) (https://owl.excelsior.edu/citation-and-documentation/apa-style/) and how to adopt it in your papers on the Owl Excelsior Writing Lab (https://owl.excelsior.edu/) website.

4/24/22, 5:33 PM Nutrition Consumer Product

https://sjsu.instructure.com/courses/1477261/assignments/6126128 2/2

Total Points: 50

Criteria Ratings Pts

5 pts

5 pts

5 pts

10 pts

10 pts

15 pts

Format/appearance/organization/complete information APA format

5 pts Very Good

4 pts Good

3.5 pts Average

2 pts Needs Improvement

1 pts Poor

References (number and quality) 5 pts Very Good

4 pts Good

3.5 pts Average

2 pts Needs Improvement

1 pts Poor

Use of references in paper (appropriate citations for all references)

5 pts Very Good

4 pts Good

3.5 pts Average

2 pts Needs Improvement

1 pts Poor

Quality of writing (syntax, grammar, spelling) 10 pts Good

10 to >8.0 pts Very Good

8 to >6.0 pts Average

6 to >5.0 pts Needs Improvement

5 to >0 pts Poor

Critical evaluation of advertisement (text, color, graphics) 10 pts Good

10 to >8.0 pts Very Good

8 to >6.0 pts Average

6 to >5.0 pts Needs Improvement

5 to >0 pts Poor

Critical evaluation of product (how claims of ad relate to scientific evidence)

15 to >13.0 pts Very Good

13 to >11.0 pts Good

11 to >9.0 pts Average

9 to >7.0 pts Needs Improvement

7 to >0 pts Very Poor