27 Apr Youve made it to the final stage of the iShirt campaign proposal! Cherie has asked you ?to create a set of persuasive voice annotated slides to prese

Social Media Marketing Plan Presentation

MKT235 – Social Media Marketing

Due Date: 11:59 pm EST Thursday of Unit 8

Points: 100

Overview:

You’ve made it to the final stage of the iShirt campaign proposal! Cherie has asked you to create a set of persuasive voice annotated slides to present to Mr. Cook and the Board of Directors. The presentation will be used to earn approval for the iShirt campaign!

Instructions:

Please create a PowerPoint presentation to earn buy-in from senior management. Key elements of the presentation will include:

• PowerPoint deck with eight (8) slides – Slide 1 should be an introduction page, and slides 2-7 will cover each phase, and slide 8 should be a set of concluding thoughts.
• Voice annotate on each slide – Every slide should include voice annotation.
• Refer to the video in Readings and Resources for instructions on adding voice annotations to your PowerPoint.
• Full screen images – Each slide should have an image that fills the page edge-to-edge and captures the theme/content. Please limit the superimposed text to no more than eight (8) words per slide.
• Include a full set of supporting notes in the Notes section of each slide. This is where you will support your thoughts and ideas by using specific statistics, data, and supporting information.

Requirements:

• Submit your voice annotated slide presentation.
• Eight slides with resources and supporting notes.

**Any slide that is not voice-annotated will earn a zero for that slide**

**Any slide that does not have supporting notes will earn a zero for that slide**

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for SMMP Presentation Assignment

CRITERIA	Deficient	Needs Improvement	Proficient	Exemplary
	0-11 points	12-15 points	16-19 points	20 points
Content	Elements of the assignment are not addressed, poorly constructed, lacking critical thought, or difficult to evaluate.	Slides somewhat address the elements of the assignment in though not in a clear manner, lacking some critical thinking and research.	Slides generally address all elements of the assignment in a clear manner, showing evidence of critical thinking and research.	Slides clearly address all elements of the assignment in a thorough and detailed manner. Critical thinking and research are apparent.
	0-11 points	12-15 points	16-19 points	20 points
Overall Organization	Content is difficult to follow due to lack of logical structure or flow.	Information flow is somewhat logical, may be difficult to follow and lack fluency.	Information flow is generally logical and easy to follow but may lack fluency.	Information is presented in a logical and interesting sequence that is easy to follow. Topics flow smoothly from one to another with appropriate transitions.
	0-11 points	12-15 points	16-19 points	20 points
Professionalism	Slides and voice-over are unclear, overloaded, or lack a consistent design style. Notes are missing or inadequate.	Slides, voice-over, and supporting notes are presented in a somewhat consistent manner but lack an effective design style, and	Slides, voice-over, and supporting notes are presented in a generally consistent and effective design style, though there are some	Slides, voice-over, and supporting notes are presented in a consistently professional and effective manner. Template design, fonts, and colors

		inconsistencies are present.	inconsistencies present.	enhance the presentation.
	0-11 points	12-15 points	16-19 points	20 points
Preparation and Development	Slides demonstrate frequent errors of layout or lack of attention to detail in preparation.	Slides somewhat demonstrate a general attention to detail in layout and titling. Important detail(s) may be missing.	Slides demonstrate general attention to detail in layout and titling.	Slides demonstrate consistent attention to detail in preparation. Information is presented in a relevant and original manner.
	0-5 points	6-7 points	8-9 points	10 points
References	No academic references present, or reference formatting has significant errors.	Academic reference present but errors in formatting.	Academic references present but may have a few errors in formatting.	Academic references are present and formatted properly.
	0-5 points	6-7 points	8-9 points	10 points
Clear and Professional Writing, APA Format	Errors impede professional presentation; guidelines not followed.	Significant errors that do not impede professional presentation.	Few errors that do not impede professional presentation.	Writing and format are clear, professional, APA compliant, and error-free.

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Final Social Media Marketing Plan

MKT235 – Social Media Marketing

Due Date: 11:59 pm EST Thursday of Unit 8

Points: 100

Overview:

Throughout the past seven weeks, you have been creating a social media marketing plan for the launch of Apple’s iShirt campaign. Alongside your presentation for Mr.Cook, Cherie has asked that you submit the finalized SMMP.

Instructions:

Please submit all six Phases of the social media marketing plan as a complete document. Include any revisions from the instructor feedback provided in Units 2-7 that would enhance your paper.

• Create a cover page summarizing the campaign in one paragraph.
• Please include the completed content calendar and SWOT analysis in the document.

Requirements:

• Submit a Word document in APA format.
• Eight-ten pages (plus separate Title and Reference pages).

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for Final SMMP Assignment

CRITERIA	Deficient	Needs Improvement	Proficient	Exemplary
	0-26 points	27-35 points	36-44 points	45 points
Content – Each Phase	All phases of the assignment are not addressed, poorly constructed, lacking critical thought, or difficult to evaluate.	Content somewhat addresses the phases of the assignment in though not in a clear manner, lacking some critical thinking and research.	Content generally addresses all phases of the assignment in a clear manner, showing evidence of critical thinking and research.	Content clearly addresses all phases of the assignment in a thorough and detailed manner. Critical thinking and research are apparent.
	0-5 points	6-7 points	8-9 points	10 points
Cover Page with Summary	Summary is missing or inadequate.	Summary is somewhat explored. Missing major detail(s).	Summary is mostly explored. Missing minor detail(s).	Summary is fully explored.
	0-11 points	12-15 points	16-19 points	20 points
Content Calendar and SWOT Analysis	Content calendar and/or SWOT analysis are missing or inadequate.	Content calendar and SWOT analysis are somewhat completed / included. Missing major detail(s).	Content calendar and SWOT analysis are mostly completed / included. Missing minor detail(s).	Content calendar and SWOT analysis are fully completed and included.
	0-5 points	6-7 points	8-9 points	10 points
Resources	References are missing or inadequate.	References for some of the phases are included with some citation issues.	References for most of the phases are included and cited properly.	References for each phase are included and cited properly.
	0-2 points			5 points
Paper Length	Less than 8 pages	n/a	n/a	8-10 pages
	0-5 points	6-7 points	8-9 points	10 points
Clear and Professional	Errors impede professional	Significant errors that do not	Few errors that do not impede	Writing and format are

Writing and APA Format	presentation; guidelines not followed.	impede professional presentation.	professional presentation.	clear, professional, APA compliant, and error-free.

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