A well known tool to develop consumer profiles and segments is the so-called VALS model Go to the link below to know about the model http://www.str

06 May A well known tool to develop consumer profiles and segments is the so-called VALS model Go to the link below to know about the model http://www.str

Posted at 00:54h in Business & Finance / Financial markets by

A well known tool to develop consumer profiles and segments is the so-called VALS model

Go to the link below to know about the model

and go to the link to take the survey,

A) What profile (type) do you belong to? Do you identify with this assessment outcome? Does is capture your own self perception? Comment.

B) Is this model useful for segmentation? How? Comment

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