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Designing Health Communication Campaigns Based on Behavior Change

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Designing Health Communication Campaigns Based on Behavior Change

Using the John’s Hopkins University’s Smart Jeewan program operating out of Nepal, use the components of the BEHAVE model to analyze the overall program. Remember that the framework should complete the statement that is mentioned in the corresponding lecture.

 

Based on your research, create a 2- to 3-page report in a Microsoft Word document including answers to the following:

 

Describe the target population

Describe the specific behavior to focus on in the health communication campaign

Discuss the values to be targeted as part of the intervention for the campaign

Discuss the factors that impact the health concern to be impacted by the intervention

Discuss the intervention of the health communication campaign

Be sure to support your points for each of the components in parenthesis, with data from the program and outside research.

 

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