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United States and Brazil Overview Over the past two modules, you have explored the fundamentals of global business, such as key driver

 United States and Brazil

Overview

Over the past two modules, you have explored the fundamentals of global business, such as key drivers for expansion of domestic business and cultural considerations. In this milestone, you will complete the first part of your course project by explaining what you have learned about global business thus far.

Scenario

You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.

Select one of the following international markets to use for your course project:

  • Brazil

Prompt

In this milestone, you will complete Section One of the Business Brief Template (located in the Guidelines for Submission section of this document).

Drivers for Global Entry: Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from course and outside resources to support your explanations. Make sure to use evidence from course resources to support your responses.

Specifically, you must address the following rubric criteria:

  • Country Selection: State the country you have selected to use for your course project.
  • Purpose of Global Expansion: Explain key benefits of successful global expansion for domestic organizations.
  • Business Impacts of Global Business: Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
  • Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
  • Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.

INT 220 Module Two Assignment Template

Complete this template by replacing the bracketed text with the relevant information.

Part One: Common Information for Each Country

Information

United States

Country Selected for Course Project

Government Type

[Insert text.]

[Insert text.]

Commonly Spoken Languages

[Insert text.]

[Insert text.]

Commonly Practiced Religions

[Insert text.]

[Insert text.]

How to Greet Men and Women

[Insert text.]

[Insert text.]

General Negotiating Styles

[Insert text.]

[Insert text.]

Accept Business Attire

[Insert text.]

[Insert text.]

· Identify three tips for doing business in the non-U.S. country you selected for your project.

[Insert text here.]

Part Two: Hofstede Model of National Culture

For each of the six cultural dimensions in Hofstede’s model of national culture, list the score for both countries and then draw conclusions based on the differences in scores between the two countries. To find the scores, use this tool: Hofstede Insights: Compare Countries. When you select both countries, the tool will give you the scores. You should also select the option to read more about your selected countries to learn about the implications of those scores.

Cultural Dimension

United States

Country Selected for Course Project

Power Distance Index (PDI)

[Insert score.]

[Insert score.]

Individualism Versus Collectivism (IDV)

[Insert score.]

[Insert score.]

Masculinity Versus Femininity (MAS)

[Insert score.]

[Insert score.]

Uncertainty Avoidance Index (UAI)

[Insert score.]

[Insert score.]

Long-Term Orientation Versus Short-Term Normative Orientation (LTO)

[Insert score.]

[Insert score.]

Indulgence Versus Restraint (IVR)

[Insert score.]

[Insert score.]

Part Three: Conclusions

Draw conclusions on how doing business in the country you selected will differ from doing business in the United States

· Identify any significant differences in scores between the two countries.

[Insert text here.]

· Draw conclusions on the significance of the large differences in scores.

[Insert text here.]

· List conclusions on the differences in doing business between your two countries based on cultural dimension scores.

[Insert text here.]

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