15 May Item 2 in the final project: Company outlook. THREE PARAGRAPHS Now remember our discussion on the subject: a)One HISTORICAL OR CURRENT highlight,
Item 2 in the final project: Company outlook. THREE PARAGRAPHS Now remember our discussion on the subject: a)One HISTORICAL OR CURRENT highlight, event, watershed moment that frames the company. Then B) Products and Markets and c) finally financial and performance scenarios. NOTE: IT IS EVIDENT THAT WE HAVE VERY LITTLE INFORMATION WITH WHAT YOU HAVE. SO TRY TO CREATE “ SCENARIOS” YOUR INITIAL, SPECULATIVE YET EDUCATED IDEAS. For Item A , what do you remember from the information sent and from the interviews? Do not be concerned about the accuracy of ideas, we need a starting statement. We can always refine it. About b),same situation, work a scenario where you give your interpretations (very succinct ones) about products and markets. For those clients with websites, use any information on products. Item c) once again, what kind of situation market and financial-wise do your think do you think they face presently?
Virtually connecting post-secondary students in Canada to qualified mental health clinicians
Presented by Tyler Phill Founder & CEO
For UCW Presentation, May 2, 2022
There’s a mental health crisis for post-secondary
students in Canada
My Student Wellbeing is an
online platform to connect post-
secondary students (2.1M) with
therapists who take student insurance
For students we:
Make it easy to pick and access
therapists, at no cost to them, any
time, utilizing secure software
For therapists, we
Take care of marketing, provide a
secure platform to see clients, and offer
admin support in exchange for only
20% of their billables
Executive Summary
Current Status
• Federally incorporated • Registered business
(MB) • Officially live
Agenda
Canadian Student Mental Health Crisis
Business Model
Introducing My Student Wellbeing
Next Steps
Pain Points & Value Proposition
01
02
03
04
05
“University/College Student”
What comes to mind?
• Academic challenges
• Career prospects
• Death of family/friends
• Family troubles
• Intimate relationships
• Financial struggles
• Personal appearance
• Sleep difficulties
…so much more
*Next slide references sensitive material
American College Health Association: Canadian Reference Group Data Report Spring 2019 n students=~54000 n institutions = 58
This needs to change…
Over 2/3 of students
1/4th of students 1/3rd of students
Suicide is the #2 leading cause of death for 15-34 year olds
Garriguet, Didier. Feb 1, 2021. Portrait of Youth in Canada: Data Report. Statistics Canada.
Excellent or very good mental heath by sex and age groups, household population, 2003 to 2019
47 or older 31 to 46
15 to 30
Youth are struggling
& 84% of youth
reported pandemic has added new or exacerbated
mental health challenges
(Canadian Alliance of Student Associations)
5.3 million Canadians needed Mental health help
Only 50% had counselling/therapy needs fully met
78% – unsure where to go, too busy, or unable to pay
44% of students indicate finances are difficult to manage (NCHA 2019)
Needs Aren’t Being Met Statistics Canada, 2019
Private Therapist
• Do they take student insurance? • Do you need to call 12 practices to
find someone with an opening? • Do they have a clinician you feel
comfortable with?
GAPGAP
Other Options…
Doctor • Wait for doctor’s appointment • May refer you to therapist if
they know one • More waiting
Large Teletherapy Platform
• Can you afford it? • Do they take insurance? • Websites tailored to
Americans
COMPANY INTRODUCTION
Online platform to connect post-secondary students to
professional mental health clinicians, who accept student insurance,
for one-to-one counselling
Canadian Incorporation Feb 2021
Manitoba Registration Fall 2021
How My Student Wellbeing Works
My Student Wellbeing Website • Built by Founder • Mental health services information • Education on insurance • Access to Clinician Directory
Clinician Directory
Online Booking &
Virtual Session
Clinician Billing &
Payment
1
2
3
4
Secure third-party software designed for health organizations; scheduling, video sessions, billing,
appointment reminders
Ability to direct bill
Transparent Booking
Educating about insurance and increasing mental health literacy for
post-secondary students
Onboarding therapists which meet student insurance
requirements
My Student Wellbeing Value Proposition
www.mystudentwellbeing.ca (it’s live, check it out!)
Highlighting our alignment with student insurance
Few call to actions make the user journey easy
Intuitive to click your college/university if you don’t want to read
Specified details of each college/university
Education on how to use insurance and option for additional help by submitting a form
Filter by: Availability, area of focus, price, which college/universities they meet the insurance criteria for, direct billing
Detailed Therapist Profile
Clear, intuitive self scheduling
Can search by availability to see
therapist available on a given day
Can create walk in service
Therapist Specific Booking Page
Automated emails • Booked session
• Upcoming session
Increases attendance
Business Model
MSW charges clinician 20% of billables collected
Marketing Services
• Website profile • Social media
• Blog posts
Operational Services
• Secure system • Booking portal
Administrative Support
• Student insurance plans
• Scheduling/time off • Account set up
2.1M Canadian Post-Secondary Students
8200 Mental Health Practitioners
(Clinical psych, SW; nonmedical degree)
Mental Health Clinicians
Independent Contractors
Successful Interview Process
• Quality over quantity • Long term plans • Represents brand
Members of Professional Associations
• Ethical standards • Codes of conduct • Recognized by insurance
• Highly independent • Diversify their work
Manitoba Alberta
Less than $105 140 180
$105-136 180 460
More than $136 120 1840
Clinician Availability
PsychologyToday Directory ($30/month)
SIX PATHS FRAMEWORK
Students
Pain Point Addressed By
Lack of appointment availability
Unable to afford private counselling
Lack of awareness of services
Transparent Booking with large therapist directory
Aligning with student insurance/ Direct Billing
Focus on Education & Campus Presence
Therapists Specialize in mental health services, not marketing and business
Low pay in some organizations
We bring prospective clients to them
They keep 80% of their billables
Desire for flexibility Therapists set their schedules
Addressing the Pain Points
The My Student Wellbeing Team
Full Service Western Canada Law Firm
Professional Chartered Accountant Firm
HR OnCall Service
Therapy Consultants & Therapist Facebook Groups
Post-Secondary Students • Accessibility to Service
• Education on student insurance • Increase mental health literacy
Tyler Phill Founder & CEO
Bachelor of Social Work
(2014)
MBA in progress
Mental Health Clinicians • Grow their practice • Simplify their lives
• Empower their passion
Marketing Manager • Content Creation • Market Expansion
Admin Assistant • Invoicing overhead fee • Responding to emails • Updating Website
• Optimize website • Add new features
Web Designer
• Optional support for therapists • Review marketing material/blogs
Clinical Director
• Data collection • General research
Students
2022 Timeline & Scaling
April 2022 Fall 2022May to August 2022 Ongoing
Live in Manitoba Onboard & Marketing Live in Nova Scotia,
NB, BC, Ontario and Alberta
Assess and improve
operations
Keep working to Support students!Make connections across
Canada
Release therapist postings in each province
Interview and onboard therapists
Create high value content and promotional material
To Note For Class Project
• No company data to go off of (we’re very new) • Industry: Telehealth, telemedicine, teletherapy
• Similar companies: Talkspace (public), Betterhelp, Calm • Similar resources: Campus counselling, local charities
• All profits reinvested into company
DO YOU HAVE ANY
QUESTIONS? Mystudentwellbeing.ca
If you are struggling after listening to this presentation, you can contact Kids Help Phone, who supports kids, teens, and young adults across Canada by offering free phone and chat counselling by calling 1 800 668- 6868 or texting 686868 or visit kidshelpphone.ca
Connect with me on LinkedIn: Tyler Phill
