Chat with us, powered by LiveChat Scenario As Healthy Dynamics (HD) moves forward in the development of their strategic plan, it is important to understand where the company is str | EssayAbode

Scenario As Healthy Dynamics (HD) moves forward in the development of their strategic plan, it is important to understand where the company is str

 

Scenario

As Healthy Dynamics (HD) moves forward in the development of their strategic plan, it is important to understand where the company is strong, where it is weak, the major opportunities the company can explore, and possible threats. HD currently offers customized wellness programs to their clients, which include all or some of the following services: health assessments, biometric screenings, and telephonic health coaching. Telephonic coaching calls have dropped by 25% over the last year, and requests for onsite biometric screenings have increased by 15%, while health assessments are still being administered by paper. The company has over 500 employees, all working onsite at a five-floor commercial-leased building that includes an onsite fitness center, cafeteria, and breakrooms on each floor.The staff consist of the following team members (10) in leadership, (30) information technology, (5) marketing, (250) health coaches, (20) account managers, (5) strategic planning managers, (5) administrative, (2) human resource directors, (3) benefit managers, (200) biometric screeners, and (10) contract managers. The cafeteria staff are not employees of the company and cost HD $500,000 per year. The company revenue has continued to decline by 15-25% over the last five years. If this trend continues for another two years, the company will be bankrupt. Customer satisfaction rates are declining, yet they are still considered one of the top competitors in the wellness industry.You have been tasked with assessing the strategic position of the business and its environment. Some options currently under consideration are company restructuring, merger, acquisition, and adding or removing services. To provide a clear snapshot to help the company understand where it stands, you will explore key issues by creating a SWOT Analysis.

Instructions

Create a SWOT Analysis that includes:

  • The Strengths of Healthy Dynamics within the wellness industry
  • The Weaknesses of Healthy Dynamics within the wellness industry
  • The Opportunities available to Healthy Dynamics within the wellness industry (or research potential opportunities by branching into a new industry)
  • The Threats to Healthy Dynamics within the wellness industry (or research potential threats from companies whose primary business is in another, related industry, or from disruptive technologies that potentially threaten all companies in an industry)

Rubric: 

Created a comprehensive analysis of strengths of Healthy Dynamics within the wellness industry. Created a comprehensive analysis of weaknesses of Healthy Dynamics within the wellness industry. Created a comprehensive analysis of opportunities of Healthy Dynamics within the wellness industry. Created a comprehensive analysis of threats of Healthy Dynamics within the wellness industry. Used and identified three or more credible and relevant sources in the SWOT analysis. 

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Deliverable 1: Workflow Chart for The Healthcare Business Plan

Workflow Chart for The Healthcare Business Plan

Workflow Analysis Flow Chart

As shown in the flow chart above, the CEO is critical in the entire healthcare environment based on the position's role in their daily operations. Management of all positions in the work environment is possible based on the CEO's direct connection to the internal work environment. Using a known structure for healthcare delivery is imperative in serving unique requirements that generate healing for all kinds of patient conditions. The chart above shows that the CEO oversees different departments to deal with suitable work outputs. Support the project participants' expertise is possible in the health improvement process to validate various activities involved. The CEO's role is strongly connected to developing strategies to ensure Healthy Dynamics is provided with the best organizational structure (Gordon & Pollack, 2018).

Collaboration with a healthcare advisor is suitable to determine a viable population. The strategic planning manager is a crucial component in the health setting to create effective interventions that adhere to health environment needs. The accounting manager is suitable for promoting better financial management, which is crucial for increased accuracy. Collaboration with the financial advisor is ideal for the accounting manager since it improves accurate resource allocation to serve the Healthy Dynamics project. Role division is suitable for all professionals to provide a clear structure for health awareness. The marketing manager can use advertisements, social media posts, and sharing of health information posts to create awareness of the company's plan. The role of the project manager is to handle all personnel's activities since their integration in the project is mandatory for better healthcare delivery. All the professionals shall generate accurate healthcare improvement techniques under careful assessment by the CEO (Gordon & Pollack, 2018).

Integrating ethics for all healthcare professionals is crucial to generating the best healthcare outcomes. The project members shall receive all required information to handle the target population. The best structure involves justice, nonmaleficence, beneficence, and autonomy that improve ethical operations in the healthcare environment to serve diverse medical needs. Moral improvement of all Healthy Dynamics areas helps generate better healthcare outcomes. Since adherence to current healthcare procedures is a beneficial method, integrating technological processes for serving the healthcare environment effectively develops better healthcare outcomes. Managing complex issues in the entire healthcare environment is the best method for solving everyday complexities when dealing with the general public's wellness requirements (Parsapour et al., 2021).

References

Gordon, A., & Pollack, J. (2018). Managing Healthcare Integration. Project Management Journal, 49(5), 5-21. https://doi.org/10.1177/8756972818785321

Parsapour, A., Gooshki, E. S., Malekafzali, H., Zahedi, F., & Larijani, B. (2021). The second strategic plan of medical ethics: a national report. Journal of Medical Ethics and History of Medicine14. file:///C:/Users/bfeli/Downloads/1067-Article(with%20all%20authors%20names%20&%20affiliations)-7914-1-10-20211227.pdf

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Deliverable 3: Engaging Stakeholders

Healthy Dynamics Strategy Map

Improvement of Healthy Dynamics is possible by creating a suitable structure that is known to offer effective management of patient requirements. Working with different stakeholders is mandatory to learn about their integral roles and how each component in the healthcare environment will operate in suitable standards. The table 1 below indicates different components connected to the project’s operations (Morciano et al., 2020).

Table 1 Strategy Map

Key Stakeholders

Selection Criteria

Stakeholder Power

Representation

Roles and Responsibilities

Meeting Time

Timeline

Stakeholder’s Influence

Physicians

Only physician knowledgeable in public health, those with certifications, accreditations, and practicing licenses are valid (Morciano et al., 2020).

Expert Power

General practitioner

Order tests, analyze patient vital signs, manage care treatment plans, deal with basic medical procedures, and analyze patient symptoms (Morciano et al., 2020).

Weekly

Start to finish of project

Improvement of patient adherence to treatment methods shall be possible with the physicians constant monitoring (Morciano et al., 2020).

Nurses

Having a registered nurse practitioner license, completion of a Bachelor of Science degree in nursing, experience of more than 5 years in a healthcare facility (Morciano et al., 2020).

Expert Power

Registered nurse

Record patient vital signs, perform diagnostic tests, collaborate with all healthcare stakeholders, manage medication provision and treatment plans, and suggest treatment plans suitable to patient issues (Morciano et al., 2020).

Daily

Start to finish of project

The strategic plan shall get performed as expected since nurses hold a strong connection to patient treatment. The frequency of meeting with patients creates stronger connection between nurses and patients (Morciano et al., 2020).

Employers

Persons who already own a hospital, being a member of a hospital board, conversant with hospital industry activities (Morciano et al., 2020).

Legitimate Power

Healthcare facility owner or manager

Provision of required services in healthcare environments, connection to all government expectations and regulations, handling of different components in the health environment, and dealing with safety of all healthcare providers (Morciano et al., 2020).

Weekly

Start to finish of project

The healthcare facility’s owner is strongly connected to better services in the organization since they hold an impactful position in connection with service provision (Morciano et al., 2020).

Pharmaceutical firm representative

Adhere to advancement medication processing specifications, conduct frequent research to produce quality services (Morciano et al., 2020).

Coercive Power

Pharmacist

Integration of public health awareness is valid for generating better patient healing. There can be suitable methods of managing sustainable health improvement processes. A suitable firm can be one that ensures sustainable measures to manage health improvement requirements (Morciano et al., 2020).

Monthly

6 months

Corporate responsibility can get improved by pharmaceutical company representatives who deal with requisition of different required medications for daily hospital use (Morciano et al., 2020).

Government agency representative – Food and Drug Administration

Understands health provision for wellness expectations, integration of measures of protecting all medicine consumers, assessment of healthcare providers to determine their suitability for care provision (Crowley et al., 2020).

Legitimate Power

Healthcare manager

Protection of the public is required to improve adherence to different types of prescriptions (Crowley et al., 2020).

Weekly

Start to finish of project

The FDA is the most imperative body in the country since it manages production of drugs in safe conditions that improve the wellbeing of all persons in society (Crowley et al., 2020).

Patients

Selection of patients is focused primarily on their need for healthcare provision, dealing with chronic health issue, need to integrate advanced wellness processes (Crowley et al., 2020).

Expert Power

Consumer

Patients assist healthcare providers to integrate the best care provision process for their needs. There can be feasible healthcare goals once all patients get integrated into the wellness system (Crowley et al., 2020)

Daily

Start to finish of project

Patients influence better healthcare outcomes since their assessment indicates whether treatment methods work or not (Crowley et al., 2020).

Insurance company representative

An insurance provider that covers general issues, prescription drugs, medical devices, and wellness care requirements (Crowley et al., 2020).

Coercive Power

Health managers

Insurance providers are integral to all patient issues since they result in effective care in connection with learning about how to produce suitable treatment. Selection of a healthcare practitioner shall be possible since the funds can get suitably paid (Crowley et al., 2020).

Weekly

6 months

Insurance companies influence care that patients receive since providers mainly engage with patients that can afford any type of healthcare test (Crowley et al., 2020).

Stakeholder Survey

The survey below is suitable for managing the entire project’s integral components since all parties can learn how their behavioral activities are connected to suitable improvement of the healthcare industry.

Q 1:

How many times is it suitable to assess all healthcare providers to determine their influence on provision of better services? (Montpetit-Tourangeau et al., 2020).

Variable: The frequency of meetings among healthcare providers

Group 1: Physicians and nurses

Group 2: Employers and physicians

Q 2:

How often do you perform assessments on patients to manage their treatment process? (Montpetit-Tourangeau et al., 2020).

Variable: Patient assessment by providers

Group 1: Physicians and nurses

Group 2: Employers and physicians

Q 3:

Are there any issues that might develop during patient assessment sessions and how can you solve such issues? (Montpetit-Tourangeau et al., 2020).

Variable: Issues during treatment

Group 1: Physicians and nurses

Group 2: Employers and physicians

Group 3: Employers, government representative, and physicians

Q 4:

How do you prescribe a patient with the suitable medication in connection with their issues? (Montpetit-Tourangeau et al., 2020).

Variable: Pharmaceutical management

Group 1: Physicians and nurses

Group 2: Physicians and pharmaceutical firm representative

Q 5:

What is the connection between provision of healthcare services and a patient having the suitable insurance company? (Montpetit-Tourangeau et al., 2020).

Variable: Insurance services for treatment payments

Group 1: Physicians and insurance company representative

Group 2: Physicians and employers

Q 6

Do you consider your health to be of the highest importance while engaging in healthcare environments? (Montpetit-Tourangeau et al., 2020).

Variable: Patient Expectations

Group 1: Physicians and patients

Group 2: Patients and employers

All the questions above are suitable to manage the Healthy Dynamics project procedure since it shall be possible to increase understanding of how all the stakeholders operate. It is highly imperative to manage all integral healthcare environment expectations in connection to patients’ needs, learning about better opportunities for care, and how to solve common issues that limit productivity. All procedures integrated for better wellness, healthcare plans, and dealing with proper structure for health improvement.

References

Crowley, R., Daniel, H., Cooney, T., & Engel, L. (2020). Envisioning a Better U.S. Health Care System for All: Coverage and Cost of Care. Annals Of Internal Medicine, 172. https://doi.org/10.7326/m19-2415

Montpetit-Tourangeau, K., Kairy, D., Ahmed, S., Anaby, D., Bussières, A., & Lamontagne, M. et al. (2020). A strategic initiative to facilitate knowledge translation research in rehabilitation. BMC Health Services Research, 20(1). https://doi.org/10.1186/s12913-020-05772-8

Morciano, C., Errico, M., Faralli, C., & Minghetti, L. (2020). An analysis of the strategic plan development processes of major public organisations funding health research in nine high-income countries worldwide. Health Research Policy And Systems, 18(1). https://doi.org/10.1186/s12961-020-00620-x

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Deliverable 1: Strategic Planning

Internal Memorandum for The Healthcare Business Plan

Internal Memorandum

TO: All employees of Healthy Dynamics

FROM: Project Assessment Leader

RE: Development of Better Revenue from the Healthcare Industry

The above matter is referred to handle better healthcare delivery since Healthy Dynamics has substandard performance. Therefore, it is crucial to integrate strategic planning by connecting professionals who shall increase practical healthcare improvements. There can be internal improvements in the healthcare sector using business planning and strategic planning. Business planning is focused on the profitability concept of a healthcare environment by setting up payment options suitable to the patients and thus covering all expenses for managing the healthcare facility (Esfahani et al., 2018). Business plan describes the who and what of the business. It identifies who is running the business, what the business does, and the products and services. It addresses the question of aligning the business to achieve its goals (Parsons, 2020).

In contrast, strategic planning in healthcare is connected to finding the best method to ensure the treatment of patients' conditions. Strategic planning integrates advanced healthcare improvement techniques to offer access to suitable healthcare improvement scenarios (Esfahani et al., 2018). It looks beyond the business plan to explain the how. It projects future products and services to develop long-term goals (Parsons, 2020).

The proposal is to reduce drug and alcohol abuse in the population by using healthcare campaigns. Healthcare campaigns on social media are a suitable focus area to improve revenue by sharing information to a large audience using healthcare infographics and videos (Edney et al., 2018). It can be possible to validate different health improvement sessions once all involved persons understand the need to validate their health factors using interventions. Suggested interventions are physical exercise, integration of community groups, and launching social media campaigns to reduce alcohol and drug intake (Gordon & Pollack, 2018). There can be integrated wellness and health improvements once healthcare campaigns get launched in target populations. Wellness services are gaining better delivery in connection with the level of participation from people that realize the importance of their vital signs like high blood pressure, weight, and blood glucose levels (Gordon & Pollack, 2018).

According to Hossin (2022) by increasing the number of participants, the organization can increase revenue. Targeting the customers in need and developing a plan to manage their overall wellness, is the outreach needed to increase revenue. The organization should offer health clinics, mental health, and physical exercise events beyond the normal business days and hours. For my experience, text messages and social media are the best outreach platforms. Also, offering telehealth services to patients allows for the organization to reach more population in need.

Key questions to address for the new venture shall be:

1. How can the public gain better health improvement?

2. Are there any environmental areas where public members can engage with healthcare personnel?

3. How to effectively integrate healthy concepts into daily life?

4. What goals does the organization want to reach, and what is the timeline?

According to Hossin (2022) the company's view is that better health outcomes shall be possible with constant assessments.

References

Edney, S., Bogomolova, S., Ryan, J., Olds, T., Sanders, I., & Maher, C. (2018). Creating Engaging Health Promotion Campaigns on Social Media: Observations and Lessons From Fitbit and Garmin. Journal of medical Internet research, 20(12), e10911. https://doi.org/10.2196/10911

Esfahani, P., Mosadeghrad, A.M. and Akbarisari, A. (2018). The success of strategic planning in health care organizations of Iran. International Journal of Health Care Quality Assurance, 31(6), 563-574. https://doi.org/10.1108/IJHCQA-08-2017-0145

Gordon, A., & Pollack, J. (2018). Managing Healthcare Integration. Project Management Journal, 49(5), 5-21. https://doi.org/10.1177/8756972818785321

Parsons, N. (2020). Business Plan Vs Strategic Plan Vs Operational Plan Differences Explained. Bplans. https://articles.bplans.com/business-plans-vs-strategic-plans-whats-the-difference/

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VISION MISSION AND STRATEGIC OBJECTIVES

Vision

The Vision of the organization is to become a leader in provision of wellness programs. This vision seeks to put the organization at the top of chain by strengthening its status within the industry so that positivity is equated to the organization (Macnaughton, 2021).

2

To become a leader in provision of wellness programs (Macnaughton, 2021).

Mission

By pursuing the above mission, the organization will make positive impact the lives of individuals who access any of the services offered by the organization (Macnaughton, 2021).

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Delivering personalized care plans that empower individuals to make sustainable changes in their lives (Macnaughton, 2021).

Strategic objectives

Three strategic objectives that can be pursued in order to actualize the vision and mission of the organization include;

1. Incorporate latest digital health technology in our wellness program- by pursuing this objective the organization can grow its presence in the digital world and reach as many people as possible on its way to becoming a leader in provision of wellness programs (Grondnitzky, 2018).

2. Use of the best diagnostic assessments to improve care- through this objective problems that clients have can be identified which enables developing sustainable solutions (Grondnitzky, 2018).

3. Modernize current nutrition education services- the organization seeks to empower individuals to make sustainable changes in their lives and one way to do this is via improved nutrition education services where individuals can obtain credible knowledge which they can use to make sustainable changes in their lives (Rivers, 2018).

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Incorporate latest digital health technology in our wellness program.

Organization growth by expanding network.

Reaching another network of people.

(Grondnitzky, 2018)

Strategic objectives

Three strategic objectives that can be pursued in order to actualize the vision and mission of the organization include;

1. Incorporate latest digital health technology in our wellness program- by pursuing this objective the organization can grow its presence in the digital world and reach as many people as possible on its way to becoming a leader in provision of wellness programs (Grondnitzky, 2018).

2. Use of the best diagnostic assessments to improve care- through this objective problems that clients have can be identified which enables developing sustainable solutions (Grondnitzky, 2018).

3. Modernize current nutrition education services- the organization seeks to empower individuals to make sustainable changes in their lives and one way to do this is via improved nutrition education services where individuals can obtain credible knowledge which they can use to make sustainable changes in their lives (Rivers, 2018).

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Use of the best diagnostic assessments to improve care.

Identifying problems

Sustain solutions

(Grondnitzky, 2018)

Strategic objectives

Three strategic objectives that can be pursued in order to actualize the vision and mission of the organization include;

1. Incorporate latest digital health technology in our wellness program- by pursuing this objective the organization can grow its presence in the digital world and reach as many people as possible on its way to becoming a leader in provision of wellness programs (Grondnitzky, 2018).

2. Use of the best diagnostic assessments to improve care- through this objective problems that clients have can be identified which enables developing sustainable solutions (Grondnitzky, 2018).

3. Modernize current nutrition education services- the organization seeks to empower individuals to make sustainable changes in their lives and one way to do this is via improved nutrition education services where individuals can obtain credible knowledge which they can use to make sustainable changes in their lives (Rivers, 2018).

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Modernize current nutrition education services.

Enhance life by making healthy choices.

Empowerment with knowledge.

(Rivers, 2018)

Strategic objective statements

This strategy's objective seeks to increase use of digital technology within the organization. Digital technology is embraced by many hence it is only fair that the organization tries to keep up. This objective will be achieved by first building a mobile application for both android and iOS users. The application will be made available on both play store where users can download and access different programs on their mobile devices. Developing a website where users can access the wellness program and view any relevant information will also help increase the use of digital technology within the organization (Grondnitzky, 2018).

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Objective

Incorporate latest digital health technology in our wellness program.

Statements

Developing mobile applications for wellness programs offered.

Developing a website for wellness program services offered. (Grondnitzky, 2018)

Strategic objective statements

This objective seeks to improve quality of service and get to the root cause of problems that our clients are facing. This objective will be achieved by use of holistic diagnostic approach. Wellness of individuals is a comprehensive issue hence the need to assess individuals as whole in order to identify stressors, weaknesses and opportunities for improving their quality of life (Grodnitzky, 2019).

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Objective

Use of the best diagnostic assessments to improve care.

Statements

Using holistic diagnostic assessment approach.

Leveraging digital tools in performing assessment. (Grodnitzky, 2019)

Strategic objective statements

This strategic objective seeks to improve the nutrition education services offered at the organization. The nutrition education service can be improved by incorporating latest information from research to generate new knowledge for individuals enrolled in the program. Everyday there is new information generated in research hence leveraging this will ensure the education and information provided to clients is latest and backed by research (Rivers, 2018).

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Objective

Modernize current nutrition education services.

Statements

Develop digital nutrition education resources.

Incorporate latest research on nutrition education service. (Rivers, 2018)

References

Grodnitzky, A. (2018). 5 Ways Sales Enablement Will Drive Revenue in 2019. TD: Talent Development, 72(12), 50–54. https://web.s.ebscohost.com/ehost/pdfviewer/pdfviewer?vid =4&sid=19a7e8a2-b194-4510-b08e-ce120e030742%40redis

Manaughton, P. (2022). Building smart airports: Technology solutions to improve health, enhance experience and increase revenue. Journal of Airport Management, 16(2), 125–133. https://web.s.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=6&si d=19a7e8a2-b194-4510-b08e-ce120e030742%40redis

Rivers, A. (2018). Thinking Outside the Box (Office): Some companies are finding success with creative revenue streams. Dance Magazine, 92(1), 124. https://web.s.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=8&si d=19a7e8a2-b194-4510-b08e-ce120e030742%40redis

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