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Brief Writing Activity – Ad Effectiveness

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Instructions

View each of the three print ads below. For each ad, prepare a brief analysis in which you:

1. Determine the category of the ad (institutional advertising, product advertising, comparative advertising, etc.) AND

2. Define how the company could measure the effectiveness of the ad.

Requirements:

 Prepare a quality, substantive paper that addresses the objectives of the assignment and the expectations set forth in the grading rubric.

 A minimum of 500 words excluding the title page and references is required.

 Support your analysis with a minimum of three scholarly and/or professional sources that have been published within the past 5 years.

 Use APA format for sources, but full APA formatting is not required for the paper.

o Refer to APA Style and the Online Writing Center resources in Academic Resources for guidance citation formatting.

 Note: An abstract, introduction, and conclusion are not required for this assignment.

 

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