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Give credit to the original author(s)/source(s) [in-text citations]; Proper paraphrasing; Include quotation marks for sentences with wording taken verbatim

  

  1. Give credit to the original author(s)/source(s) [in-text citations];
  2. Proper paraphrasing;
  3. Include quotation marks for sentences with wording taken verbatim from sources;
  4. Include an entry in the list of sources.
  5. For quotes, include the following:
    1. "Quotation marks."
    2. An in-text citation entry.
    3. An entry in the list of sources.
  6. For paraphrases, include the following:
    1. Proper paraphrasing (in your own words without quoting).
    2. An in-text citation entry.
    3. An entry in the list of sources.

How to Use This Template

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Notes: This is the speaker notes section of the PowerPoint presentation.

Do Not type every word you plan to say on the slide.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

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BUS499 Capstone

Week 10 Assignment

Insert Student’s Name Here

Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation

Do Not type every word you plan to say on the slide. Use bullet points only.

Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.

2

SWOT Analysis of Company Name

Strengths Insert a bullet or two describing strengths of the firm Weaknesses Insert a bullet or two describing weaknesses of the firm
Opportunities Insert a bullet or two describing opportunities available to the firm Threats Insert a bullet or two describing threats to the firm

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

3

SWOT Analysis Strategy

Strengths and Opportunities

Insert a bullet describing the strategy to capitalize on strengths and opportunities

Insert another bullet describing the strategy to capitalize on strengths and opportunities

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

4

SWOT Analysis Strategy

Weaknesses and Threats

Insert a bullet describing the strategy to minimize weaknesses and threats

Insert another bullet describing the strategy to minimize weaknesses and threats

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.

5

Competitiveness Strategy

Competitiveness

1st bullet point of levels and types of strategies to maximize competitiveness

2nd bullet point of levels and types of strategies to maximize competitiveness

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.

6

Profitability Strategy

Profitability

1st bullet point of levels and types of strategies to maximize profitability

2nd bullet point of levels and types of strategies to maximize profitability

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.

7

Communications Plan

Competitiveness Strategies

1st bullet point on the plan to communicate the competitiveness strategies to stakeholders

2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.

8

Communications Plan

Profitability Strategies

1st bullet point on the plan to communicate the profitability strategies to stakeholders

2nd bullet point on the plan to communicate the profitability strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.

9

Corporate Social Responsibility

Responsible (ethical) corporate citizen

1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example

Impact of efforts on company’s bottom line

1st bullet point on the impact the efforts have on the company’s bottom line – specific example

2nd bullet point on the impact the efforts have on the company’s bottom line – specific example

Insert exactly what you would say to your executive audience to describe each bullet point on this slide

You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.

10

References

Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization 13th ed. Cengage Learning.

Insert second source

Insert third source

Insert any additional sources

You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.

11

,

BUS 499 CAPSTONE WEEK 10 ASSIGNMENT

SWOT analysis of Starbucks

SWOT analysis strategy

Profitability strategy

Communication plan

Corporate social responsibility

In this presentation, I am going to carry out a SWOT analysis of Starbucks company, detailing its strengths, weaknesses, opportunities and threats. Also, I will analyze the strategy that Starbucks can use to enhance its strengths or reduce the threats. I will also carry out the profitability strategy and communication plan that the company can use to reach out to all of its stakeholders

1

SWOT ANALYSIS

Strengths

Starbucks has the strongest brand image on the market

In terms of financial performance, it's doing well.

It has increased the number of stores it operates.

Has a global supply chain network.

Has purchased a number of different businesses.

Has moderately broadened its scope.

Starbucks has strengthened its brand image. This has made it to become so popular increasing its size and the number of loyal customers. This company has a brand value of $11.7 billion according to the 2019 interbrand ranking. In terms of financial performance, the company has an annual revenue of $26.5 billion making a total profit of $3.6 billion in the fiscal year 2019.

2

SWOT ANALYSIS cont…..

Weaknesses

Starbucks charges a lot of money.

Has great imitability of items

Most items have generalized standards

Avoids many European tax

Procurement practices that are immoral

Starbucks company charges high prices for its products and this is making its customers to shift to other companies in the same industry. companies in the same industry like McDonald and some other coffee outlets are relatively cheaper as compared to Starbucks. Another drawback for this company is its imitability. This company does not own most of unique products in the market. It imitates most of other companies hence making it not to stand out in uniqueness.

3

SWOT ANALYSIS-Opportunities and Threats

Opportunities

Resulting from the company's growth into new markets.

Increased product specialization and a wider range of choices

The introduction of new products

Starbucks company has opened up stores in developing markets to expand its sales volume. It has opened up stores in countries such as China, India and some regions of Africa. This is a great opportunity for the company. Also, this company has diversified its business operations to improve its overall revenue growth opportunities. (Week Low, 2020)

4

Threats

Vendors of cheap coffee on the market.

High competition from other vendors

A large number of huge chains present on the market

Some other businesses are opening up such as Macdonald’s Caribou coffee company, Costa coffee and Nestle

The greatest for Starbucks coffee company is the high competition in the industry. there are a number of companies that are making the same products hence posing a stiff competition to Starbucks. This will force Starbucks to invest more in the quality of coffee produced as well as reduce the prices for its coffee to attract more customers as well as maintaining the customers that it has. Some other businesses are opening up such as Macdonald’s Caribou coffee company, Costa coffee and Nestle. These are posing a stiff competition to the company making it to lower its prices relatively in order to compete with such businesses as they sell their coffee products at a relatively lower price as compared to that of Starbucks. (Khushman, 2019)

5

COMPETITIVE STRATEGY

A wide range of distinctions are made

Utilization of market development

Development of new products is one method employed.

Invention and improvement of products

Taking advantage of a shift in customer tastes

Starbucks company uses market development as a strategy to enhance intensive growth. This strategy helps the business growth by generating revenues in new markets or in new segments of the market by offering the current product mix of the company such as food and beverages. (Clements, 2019)

6

PROFITABILITY STRATEGY

Pricing is based on value rather than cost.

Use of customer and market research

Value-based pricing can be used.

Marketing that focuses on the needs of the customer

Increasing the quality of products and services

Value based pricing is the number one strategy that Starbucks has employed in order to improve its profitability. Use of research and customer analysis is one other strategy that is very effective for Starbucks, the company finds out what the customers need and come up with products that suits their requirements hence increasing their sales which promotes profitability of the company. (Oliveira, 2020)

7

COMMUNICATION PLAN

e-mails are used to communicate with workers

Communicating with customers using social media

Using official letters to communicate with the company's leadership.

The use of billboards to communicate with the general audience.

Starbucks company will make use of their corporate emails to communicate to the employees about the profitability strategies that are to be used in order to improve the profits of the company. Social media is also a good communication tool that this company will use to create more awareness about the strategies to the customers and to the employees.

8

CORPORATE SOCIAL RESPONSIBILITY

community

Non-profit organizations and community stores work together to benefit the community.

Allows young people to gain experience through training

Sourcing that is in accordance with moral principles

Products are manufactured and acquired in a manner that is both environmentally and socially responsible.

Reduces environmental effect by using a thorough strategy.

Starbucks ensures that it impacts the local community in whatever area that it opens a store. For instance, it opens up community stores that in turn partners with the local non-profit organization to help the local people by providing required services. . (Blair, 2019)

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REFERENCES

Week Low, P., & Recommendation, E. M. C. (2020) Starbucks Corp (NASDAQ: SBUX).

Blair, T., Crabbe, K., Duong, M., Lee, W., Orcutt, M., & Vigil, A. Business Analysis and Recommendations: Taste of Philly Lakewood.

Clements, M. (2019). Strategic Audit: Starbucks.

Oliveira, S. I. S. D. (2020). Growth is not over for Starbucks, it is empowered by digital and geographic expansion (Doctoral dissertation).

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