21 Jun Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:
Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.
Fixer Upper: Expanding the Magnolia Brand
Rochelle R. Brunson
Baylor university
Marlene M. Reed
Baylor University
In the spring of 2018, Home and Garden Television (HGTV) aired the Fixer upper season finale closing five years on the network during which the series had become increasingly more popular. Not only had the program drawn attention to the other properties chip and Joanna Gaines, the stars f the show, but a spotlight had also been focused on the site of the show-Waco, Texas. With the end of fixer Upper people wondered what would happen to the various Magnolia businesses, as well as the host city whose prominence had grown along with the popularity of not only the fixer Upper show, but also the Gaines Family.
Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:
How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
Who are Magnolia Brands’ major competitors?
What other factors are affecting the growth of Magnolia Brands?
What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
What are some of Magnolia Brands’ strengths and weaknesses?
How does the new show represent an opportunity in the home remodeling industry?
What challenges or threats might Magnolia Brand face?
What measurements can be used to determine if the new show is successful?
What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?
