Web analytics survey paper –  This report should be at least 4 pages (no more than 8 pages) and use APA format.  The title and references page does not count towards the page limit.  

You will select a topic on web analytics and provide a survey report. Remember, a survey report does not present your own primary research results but synthesizes existing information for many sources and produces an extensive literature review in the field. Your survey report should provide a good beginning point for anyone interested in starting research in this area.

TOPIC: DIGITAL MARKETING