10 Jul Who are your key partners, suppliers, or collaborators and why? Who can help you leverage your business model? What actions or activities does fulfilling your value prop
Attached is the assignments needed for Sustainable Renewable Energy Storage. This is a Marketing assignment. The instuctions are in Assignment 1-4
Sheet1
| BUSINESS MODEL CANVAS | |||||||||
| Key Partners | Key Activities | Unique Value Proposition | Customer Relations | Customer Segments | |||||
| Who will help You? | How do you do it? | What do you do? | How do you interact? | Who do you help? | |||||
| Who are your key partners, suppliers, or collaborators and why? Who can help you leverage your business model? | What actions or activities does fulfilling your value proposition require? What must you be able to perform well? | What problem are you solving and how does it deliver value to your customers? | How can you get, keep, and grow your audience? | Who has the problem that your product or service solves? For whom do you create value? | |||||
| X | x | x | x | x | |||||
| Key Resources | Distribution Channels | ||||||||
| What do you need? | Where do you sell? | ||||||||
| What assets are indispensible? | Where people buy. | ||||||||
| x | x | ||||||||
| Expenses | Revenue Streams | ||||||||
| What is your cost of doing business? | How do you capture profit? | ||||||||
| What are your recurring expenses? | What are all of the ways money flows from consumers into your business? | ||||||||
| x | x | ||||||||
,
TOPIC: Sustainable Renewable Energy Storage Solutions Company
Assignment 1
Your Value Proposition
A value proposition describes the value you intend to provide for your customer and/or beneficiary. This is specific to your customer.
The Value Proposition Statement:
· We help "X" do "Y" by providing "Z"
STEPS
1. Review your current research and understanding of the viability, desirability, and feasibility of your product.
2. Develop a value proposition, based on your research, and record the statement here, directly in Canvas.
3. Reflect and answer the following
·
· What are two critical factors you considered that guided the development of your value proposition?
Assignment 2
BUSINESS MODEL CANVAS or SOCIAL BUSINESS MODEL CANVAS
For this assignment, you will create either a Business Model Canvas or a Social Business Model Canvas. If your product is conceptualized as a social entrepreneurial venture, then you will select the Social Business Model Canvas. Both are very similar in scope and both are designed as a way to frame your venture.
STEPS:
· Download and complete EITHER the Business Model Canvas or the Social Business Model Canvas. Upload the document to Canvas.
· Business Model Canvas.xlsx Download Business Model Canvas.xlsx
· Social Innovation Business Model Canvas.docx Download Social Innovation Business Model Canvas.docx
· Tip ~ DO NOT write paragraphs.
Assignment 3
Part ONE:
Create a PowerPoint to submit that contains the following pages:
·
·
· Page #1: Your product name ONLY
· Page #2: Your Value Proposition
· Page #3: Your logo
· Page #4: A description of your brand personality and how it relates to your product/audience
Part TWO:
Answer the following questions, directly into Canvas or in an uploaded Word document.
1. What is the most challenging aspect of branding for you and why?
2. Discuss a key takeaway from the process that impacted your current perception of the value of your concept.
3. Which of the three videos did you find the most interesting and why? (Iceland/Detroit = one "video" for the purpose of this exercise.
Assignment 4
Creating the Elevator Speech
The Elevator Pitch is a brief summary designed to generate interest in your idea and hopefully create a connection with someone who can support your work. There are many creative ways to develop an engaging elevator speech and I am encouraging you to be creative! Check out the short video below and peruse the linked website for ideas.
Links:
