Primary Task Response: Within the Discussion Board area, write 300–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. 

Using the Internet and CTU Library resources, select an existing company in any industry (California, USA – based), and identify the following points:

• Introduction: Describe the company, its industry, and its business context.
• Critical incidents: Include any stories of the organization's challenges or achievements. How did it overcome the challenges? How did it accomplish its achievements?
• Investment potential: Include any of its current issues that need to be addressed or its potential goals for growth.
• Conclusion: Would you invest in this company? Why or why not?

APA 7 Format