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Socialization Involvement and Commitment Discussion

Describe the concepts of socialization, involvement, and commitment.

Define motivation and apply it to sport participation and spectating.

Explain the factors that impact the motivation, management, and retention of volunteers.

Explain what customer service is and the qualities that are necessary to provide exceptional customer service.

Identify and describe several positive and negative consequences of customer service in a sport business marketplace.

Discuss the unique managerial issues associated with the facility and events workplace.

Outline the decision-making process in the purchasing decision by sport participants and spectators.

Define and distinguish between different levels of sponsorship in the United States.

Identify and describe ways to measure customer service that are useful and easy to understand.

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