08 Aug Describe influential events, and key milestones as they relate to sports media.
Module 1:
This module will focus on the transformation and convergence of sports media that came with emerging digital technologies. Important and influential events, developments, and milestones will be reviewed and discussed. Mention of the “3 Cs” of digital: content, community and commerce. The readings will also focus on how the sports world is managing and leveraging social media. The concentration will be on the larger networks such as Facebook, Twitter and Instagram and Tik Tok, but other current and influential platforms will be considered and discussed. Opportunities, issues, and challenges associated with external platforms will be covered.
By the end of this module, you will be able to:
Describe influential events, and key milestones as they relate to sports media.
Explain key concepts, terms, and best practices as they relate to the digital sports media landscape
Conclude what digital content can be monetized within the sports field
Summarize the importance of the (online) community’s role within sports media and marketing
Assignment Due in this Module:
Discussion Post 1: Post your response by Sunday, July 10 (11:59 EST). (No peer responses are required for this week).
To prepare for this assignment, please review the learning materials below. I’ve put together the following key points to guide your reading.
With the advent of various social media platforms, content publishers witnessed a massive shift in the way consumers began to interact with various sports entities.
Social Media can be defined as: any form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.
Many digital and social media platforms include methods by which organizations can produce profits.
In that sport fans often consider themselves as part of a community, social and digital media serve as a medium to enhance and enrich consumer attitudes towards a given sports entity.
A Chronological History of Social Media:
https://interestingengineering.com/a-chronological…
https://historycooperative.org/the-history-of-soci…
Sport and social media research: A review
https://www.sciencedirect.com/science/article/abs/…
Social Media Statistics:
https://martech.zone/social-media-sports-industry-…
