08 Aug An effective menu design should communicate the brand, the vision, the ambiance, the food & beverage offerings, and the overall experience a guest can expect to have.
About the Assignment
A restaurant’s menu is one of the most important internal advertising tools that can be used to educate a guest about the experience they are about to have. An instant snapshot of a restaurant and the one piece of advertising every guest will read, having an appealing, clean menu is essential to communicating your brand.
An effective menu design should communicate the brand, the vision, the ambiance, the food & beverage offerings, and the overall experience a guest can expect to have.
Whether it is a five-star restaurant, a neighborhood diner, a small baked shop or a bigger patisserie, the menu needs to be developed from the perspective of the client demographic the restaurant/bakery is looking to attract. Once established, the goal is to creatively impress and entice guests. This comes down to the actual menu design: the fonts, color palettes, use of whitespace and/or photos, descriptive content, a chalkboard menu, even the type of paper used or the casing it’s housed in.
Using the learnings accumulated during your time at Centennial College, you will complete the provided template.
About the Assignment
Mise en place, the art of assembling ingredients and equipment before starting to cook/bake, is standard operating procedure in professional kitchens, where line cooks/bakers can spend hours prepping their station and ingredients for service. On a smaller scale, mise en place refers to the way in which you prepare yourself to make a recipe. The idea is that you gather everything you need and organize yourself before you make the recipe. You set up any equipment you may need, gather and measure out your ingredients, and get everything organized. The goal of mise en place is two-fold: organization and focus.
Each operation will have their own Procedures: Preparation list, Ordering list, Opening and Closing duties, Inventory list, etc.
