One of the ways in which usability professionals collect data, and for that matter academic professionals, is the use of a Survey Instrument. 

Create a paper-based survey instrument evaluating the Amazon Website. 

In the assignment, you are expected to include: 

1. Participant Demographic Data (Name, Age, Gender, Location, Education etc.) 

2. Participation Consent

3. 8 – 10 Measurable Quantitative Questions (Using a scale to support measurement, i.e., Likert)

4. 2 – 4 Qualitative Questions 

This survey is a PAPER PROTOTYPE not to be completed using a survey instrument such as Survey Monkey.