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Describe your program. What are its benefits to your customer?

1. Describe your program. What are its benefits to your customer?

2. What is your segmented population? What segmentation factors did you use?

3. What will it cost for your priority population to obtain your product? Explain the rationale behind your program cost.

4. What promotional tools will you use to promote your program? How, when, and where will you advertise.

5. Give an example of how you could use each of the five (5) methods of motivation provided in your text for motivating program participants to stay in your program

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