12 Aug Evaluating the market for a healthcare organization is a multifaceted approach.
Evaluating the market for a healthcare organization is a multifaceted approach. Factors to consider might include demographic characteristics, regional reimbursement, environmental considerations, and labor market availability. The administrator must use a 360-degree evaluation of the market that would include a general review of the “catchment area,” which is the region where the organization provides services. If the “catchment area” includes other hospitals, awareness of market share percentages is also important.
Upon successful completion of this assignment, you will be able to:
- Evaluate solutions and strategies for complex business problems and opportunities within the healthcare industry.
- Integrate critical analysis with health care administration disciplines to ensure organizational success.
- Assess technologies for implementation in healthcare organizations.
Instructions
- Review the rubric to make sure you understand the criteria for earning your grade.
- Review the information provided in Stevens Hospital Scenario(Word document).
- Based on the data provided in the scenario, write a three-page paper of an analysis of the market. When discussing the market around Stevens Hospital, consider demographics, competitors, technology, and any other factors you believe are important for a hospital CEO to consider their market. Explain each factor, and then evaluate why that factor is an important consideration in the market.
- Format your paper using the correct APA style, including a title page and reference page. Note that the title page and reference page do not count as part of the page requirement. (For APA formatting resources, please access the Academic Writer (new 7th edition)(new tab) website in the Course Homepage widget on the side to create your account which will give you access during this course.)
