12 Aug How does the brand segment the market
For this week’s discussion, we will take a look at the website for Skinny Cow: https://www.icecream.com/us/en/brands/skinny-cow
Skinny Cow is owned by Nestle: https://www.nestleusa.com/brands/ice-cream/theskinnycow
Facebook: https://www.facebook.com/SkinnyCow/
Review the websites/FB, then compose a post that responds to the following questions:
- How does the brand segment the market (i.e., bases of segmentation) for novelty ice cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.
- Which targeting strategy (see link) have they chosen?
- Which positioning strategy (or strategies) (strategies) are they using? Explain.
