17 Aug The Camden Tea Company’s current performance and offer strategies to improve its competitive positioning via a comprehensive strategic marketing plan.
1. The assignment includes a 3,000-word marketing plan. You will be asked to use the various tools and theories covered in the module to critically assess The Camden Tea Company’s current performance and offer strategies to improve its competitive positioning via a comprehensive strategic marketing plan.
2.
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Weight |
|
|
Market and Business Analysis |
20% |
|
Marketing Strategy (Segmentation, Targeting & Positioning, Product Strategy, Price Strategy, Distribution Strategy and Communications Plan) |
50% |
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Marketing Objectives |
10% |
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Implementation & Control |
10% |
|
Report Quality |
