18 Aug What is the benefit of a foreign direct investment?
Order Instructions
It is important for marketing professionals to
understand the international conditions for entering a
new market because it can help the company to expand
globally and gain a competitive advantage.
You are a consultant to a U.S. food products company
who is looking to sell its new plant-based “meat
substitute” internationally in a country where vegetarian
lifestyle is popular. There are several modes of entry that
the company can follow to sell internationally, but it
does not know which option to pursue.
Watch the following video to learn about modes of entry:
Methods of Entering International Markets
You are to convince your client that they should sell the
product in an international market by providing rationale
for doing business in a foreign country.
Download this assignment template. Then, in a 3-5-page
paper, respond to the following:
What are the benefits of exporting and licensing
products?
What is the benefit of a foreign direct investment?
What steps might you take to help your client
understand the differences between exporting
and licensing products and in making a foreign
direct investment?
What recommendation would you provide your
client based on your rationale?
