Chat with us, powered by LiveChat Assessment Task Individual Written Case Analysis / Report ?Word Count: 3,000 words For this assignment, you have a choice between two cases related to the modules core Grant textbook. | EssayAbode

Assessment Task Individual Written Case Analysis / Report ?Word Count: 3,000 words For this assignment, you have a choice between two cases related to the modules core Grant textbook.

Assessment Task Individual Written Case Analysis / Report  Word Count: 3,000 words

For this assignment, you have a choice between two cases related to the module’s core Grant textbook. You must choose ONE and do a written individual case analysis, in the form of a management report, which addresses the questions detailed below relating to your chosen case. All questions carry equal weight.

Case A:    HAIER GROUP – Internationalisation Strategy

1. What are the main features of Haier's internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises?

2. How successful has Haier's internationalisation strategy been and why?

3. What are the principal features of Haier's management system and how do they differ from those traditionally deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western enterprises?

Case B:   WL GORE & ASSOCIATES – Rethinking Management, Motivation & Innovation

1. What are the distinctive features of WL Gore's organisation and management and to what extent do they represent an approach based upon identifiable management principles?

3. What are the advantages and disadvantages of WL Gore's approach to organisation management, employee motivation and organisational innovation?

4. To what extent is the WL Gore approach transferable to other companies? And if it is, to what types of companies and why?

Recommendations

1. In support of your analysis you should draw on material and references from all your MBA modules, as well as make sure to read the relevant chapters in Grant's textbook.

2. It is recommended that you identify which strategy and management concepts will enable you to analyse the case. These will help you see the company in a broader context, rather than simply focusing on the company and the case material. 

3. Key to success will be to think and write strategically. Don't get lost in detail. Analyse the case material then add value through comment and opinion as you discuss the questions.

THE UNIVERSITY OF NORTHAMPTON

Faculty of Business and Law

MODULE NAME:

Module Code

Level

Credit Value

Module Leader

STRM043

7

20

Amirhossein ZiaeiArdekani

Assessment Brief

Assessment title:

AS1 INDIVIDUAL WRITTEN REPORT

Deadline:

Check ‘Assessment Information’ in NILE

Weighting:

60%

Feedback and Grades due:

Four weeks from submission deadline

Resit Date:

Check ‘Assessment Information’ in NILE

Please read this assessment brief in its entirety before starting work on it.

Table of Contents The Assessment Task 2 Learning Outcomes 2 Limits 3 Assessment Support 3 Generic Grading Criteria 3 Assessment Submission 3 Late submission of work 4 Extensions 4 Mitigating Circumstances 4 Plagiarism and Academic Integrity 4 Feedback and Grades 4 Grading Rubric 5

Assessment Task Individual Written Case Analysis / Report Word Count: 3,000 words

For this assignment, you have a choice between two cases related to the module’s core Grant textbook. You must choose ONE and do a written individual case analysis, in the form of a management report, which addresses the questions detailed below relating to your chosen case. All questions carry equal weight.

Case A:    HAIER GROUP – Internationalisation Strategy

1. What are the main features of Haier's internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises?

2. How successful has Haier's internationalisation strategy been and why?

3. What are the principal features of Haier's management system and how do they differ from those traditionally deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western enterprises?

Case B:   WL GORE & ASSOCIATES – Rethinking Management, Motivation & Innovation

1. What are the distinctive features of WL Gore's organisation and management and to what extent do they represent an approach based upon identifiable management principles?

3. What are the advantages and disadvantages of WL Gore's approach to organisation management, employee motivation and organisational innovation?

4. To what extent is the WL Gore approach transferable to other companies? And if it is, to what types of companies and why?

Recommendations

1. In support of your analysis you should draw on material and references from all your MBA modules, as well as make sure to read the relevant chapters in Grant's textbook.

2. It is recommended that you identify which strategy and management concepts will enable you to analyse the case. These will help you see the company in a broader context, rather than simply focusing on the company and the case material.

3. Key to success will be to think and write strategically. Don't get lost in detail. Analyse the case material then add value through comment and opinion as you discuss the questions.

Learning Outcomes

The learning outcomes that are being assessed in this assessment are shown in BOLD below:

Module Learning Outcomes

In relation to the specialised area of study, students will, with minimal / no guidance be able to:

Subject-Specific Knowledge, Understanding & Application

a) Identify, critically appraise and select approaches and techniques which are appropriate for the analysis of the organisation’s internal and external environments, successfully applying a variety of academic frameworks, concepts and theories to select strategies for new and differing contexts.

b) Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics, and make informed judgments about strategic choices when faced with uncertain, incomplete or ambiguous information.

c) Demonstrate comprehension of innovation, disruptive technologies and strategic leadership in the creation of environment and cultures conducive to innovation, recognising and addressing any ethical and coporate social responsibility issues and wider stakeholder interests.

Employability & Changemaker Skills

d) Produce approriate informed decisions in the context of real world settings and issues, justifying the chosen conclusions and recommendations

e) Communicate core ideas and concepts effectively with an ability to devise, sustain and convey an argument, orally and in writing, selecting the approriate academic tools to convey meaning and purpose, supported by valid evidence and use of relevant sources.

f) Perform and function effectively within a group or team situation, and communicate effectively with specialist and non-specialist audiences.

Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric at the end of this assessment brief for further details of the criteria against which you will be assessed.

Word Limits (where appropriate) 

The maximum word limit for this assessment is 3,000 words  

 

In accordance with the Assessment and Feedback Policy , as stated in section 4.40 where a submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the assessment item. Abstracts, bibliographies, reference lists, appendices and footnotes are excluded from any word limit requirements. In line with section 4.41 of the Policy, where a submission is notably under the word limit, the full submission will be marked on the extent to which learning objectives are met. 

Assessment Support

Initial assessment guidance will be given in a dedicated class session, to all students together. Each group can the request one appointment with a tutor to discuss their approach to the task and one appointment to review a draft of their presentation.

Generic Grading Criteria

You will find the generic grading criteria for achievement at University Grading Criteria. Also explained here are the meanings of the various G grades at the bottom of the grading scale.

Assessment Submission

Your PowerPoint presentation or video must be submitted via Turnitin. To submit your work, please go to the ‘Submit your work’ area on the NILE site and use the relevant submission point to upload your report. The deadline for this is 11.59pm (UK local time) on the date indicated.

Written work submitted to TURNITIN will be subject to anti-plagiarism detection software. Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.

When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission. If your assessment is not submitted to TURNITIN rather than a receipt you will see a green banner at the top of the screen that denotes successful submission.

N.B Work emailed directly to your tutor will not be marked. The only exception to this is when you are instructed to do so because TURNITIN is down.

Late submission of work

For first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:

· Within one week of the original deadline – work will be marked and returned with full feedback, and awarded a maximum bare pass grade.

· More than one week from original deadline – maximum grade achievable LG (L = late).

Extensions

The University of Northampton’s general policy with regard to extensions is to be supportive of students who have genuine difficulties, but not against pressures of work that could have reasonably been anticipated.

For full details please refer to the Extensions Policy. The module leader can, where appropriate, authorise a short extension of up to two weeks from the original submission date for first sits only.

Mitigating Circumstances

For guidance on Mitigating circumstances please go to Mitigating Circumstances where you will find detailed guidance on the policy as well as guidance and the form for making an application.

Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or exam date.

Plagiarism and Academic Integrity

Unless this is a group assessment, the work you produce must be your own with work taken from any other source properly referenced and attributed. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.

If you are in any doubt about what constitutes plagiarism or any other infringement of academic integrity, please read the University’s Academic Integrity and Misconduct Policy. For help with understanding academic integrity go to UNPAC and follow the Top Tips for Good Academic Practice on the student hub.

Please note that the penalties for copying work from another source without proper referencing are severe and may include failing the assessment, failing the module and expulsion university.

Feedback and Grades

Oral feedback will be given in the class immediately after the presentation. Written feedback can be accessed through clicking on the Feedback and Grades tab on NILE. Feedback will be provided by a rubric with summary comments.

1

· AS1-Individual Report FEEDBACK AND GRADING RUBRIC

GRADE

Criteria

A (Excellent)

B (Very good)

C (Acceptable)

F (Unacceptable)

G (Not presented)

1- Subject-Specific Knowledge, Understanding & Application

Excellent identification and contextualisation of the practical and theoretical issues with regards to the case.

Excellent understanding of theory and academic literature relating to the case. It makes use of quality sources and fully referenced.

Very good identification and contextualisation of the practical and theoretical issues with regards to the case.

Very good understanding of theory and academic literature relating to the case. There are some weaknesses regarding quality of sources and standard of them.

Acceptable identification and contextualisation of the practical and theoretical issues with regards to the case with satisfactory clarity.

A satisfactory understanding of theory and academic literature relating to the case. There are weaknesses regarding quality of sources and standard of them.

identification and contextualisation of the practical and theoretical issues with regards to the case are not clear.

An inadequate understanding of theory and academic literature relating to the case. There are weaknesses regarding quality of sources and standard of them.

—–

EXPECTED CONTENT

· Identify, critically appraise and select approaches and techniques which are appropriate for the analysis of the organisation’s internal and external environments, successfully applying a variety of academic frameworks, concepts and theories to select strategies for new and differing contexts.

· Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics and make informed judgments about strategic choices when faced with uncertain, incomplete or ambiguous information.

· Demonstrate comprehension of innovation, disruptive technologies and strategic leadership in the creation of environment and cultures conducive to innovation, recognising and addressing any ethical and corporate social responsibility issues and wider stakeholder interests.

2- Employability & Changemaker Skills – Systematic analysis, synthesis and evaluation, relevant to the chosen case.

Excellent understanding of theory and academic literature relating to the case. The Analysis provides an excellent linkage of practice and theory. They are relevant and are linked with robust academic thinking.

Very good understanding of theory and academic literature relating to the case. The Analysis provides a good linkage of practice and theory. They are relevant and are linked with robust academic thinking.

Acceptable compliance with the Expected Content criteria.

Acceptable understanding of theory and academic literature relating to the case. The Analysis provides some linkage of practice and theory.

An inadequate compliance with the Expected Content criteria

—–

EXPECTED CONTENT

· Produce appropriate informed decisions in the context of real-world settings and issues, justifying the chosen conclusions and recommendations

· Communicate core ideas and concepts effectively with an ability to devise, sustain and convey an argument, orally and in writing, selecting the appropriate academic tools to convey meaning and purpose, supported by valid evidence and use of relevant sources.

· Perform and function effectively within a group or team situation and communicate effectively with specialist and non-specialist audiences.

3- Structure, Coherence, Clarity, and The Standard of Academic Writing.

The report has an Excellent structure with a Narrative.

Report’s presentation reflects master’s level standard.

Very good structure with a Narrative, though not as tightly as for the higher-grade report’s presentation reflects master’s level standard.

Satisfactory structure. Weaknesses exist with how the Narrative follows.

Report’s presentation reflects master’s level,

The report does not deliver to an acceptable standard. It fails on several of these points: – a satisfactory structure, weaknesses with narrative Report’s presentation reflects master’s level.

—–

EXPECTED CONTENT

· Is the title concise and appropriate?

· Is the content page clear, concise, and logically numbered?

· Are the appendices, tables, and figures numbered and listed in the content page?

· Is the writing clear and in an appropriate academic style?

· Is the standard of written English acceptable (i.e. spelling and grammar)?

4- Referencing

Correctly uses Northampton referencing style and uses broad range of academic and practical sources.

Correctly uses Northampton referencing style. Acceptable range of academic and practical sources is used.

Correctly uses Northampton referencing style. Broad range of sources is utilised, while some sources are outdated or un-relevant.

Incorrect use of Northampton referencing style. There is a lack of academic and/or practical sources.

—–

EXPECTED CONTENT

· Are the used references from reliable academic/practitioner sources?

· Are the used references up to date?

· Are the used references relevant?

· Are the used references from a good range of academic and practical sources?

,

Case 19 Haier Group: Internationalization Strategy

The transformation of the bankrupt Qingdao General Refrigerator Factory into the Haier Group, one of the world’s biggest and most successful household appliance companies, is an epic tale that symbolized China’s rise to become the world’s domi- nant manufacturing center and a major source of foreign direct investment. In the process, Haier’s CEO, Zhang Ruimin, had become a national hero and internation- ally renowned business leader that Fortune magazine listed among “The World’s 50 Greatest Leaders” for 2014.

Yet, the story of Haier is also atypical of China’s industrial development. By 2015, Haier had achieved a global position that had eluded most other Chinese state-owned enterprises. Within the appliance industry, Haier had established itself as a major global brand, a frontrunner in terms of innovation and product design, and, without the help of large-scale acquisitions, had built a strong presence in the sophisticated and intensely competitive appliance markets of North America, Europe, and Japan. Haier views its development as comprising a sequence of phases each lasting about seven years (Figure 1).

What lessons can other emerging market multinationals learn from Haier’s remark- able achievements and does Haier’s unconventional approach to strategy and man- agement also offer lessons for the leaders of Western multinational corporations?

And what about the future of Haier? Its global presence has been built upon a combination of opportunism, ambition, and determination. As it consolidates its position as a leading multinational corporation, does Haier need a more orderly and integrated approach to global strategy?

Building Leadership in the Home Market

When Zhang Ruimin was appointed general manager of the Qingdao General Refrigerator Factory in 1984, it was a cooperative enterprise with about 800 work- ers operating under the control of the Qingdao city government. Zhang’s early effort concentrated upon collaborating with foreign appliance makers—including Liebherr of Germany, Merloni of Italy, and Mitsubishi and Sanyo of Japan—in order to improve product design and process technology. In 1985, Qingdao Refrigerator formed a joint venture with Liebherr for producing refrigerators for the Chinese

This case was prepared by Robert M. Grant assisted by Ayan Chakraborty. ©2015 Robert M. Grant.

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646 CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS

market. A key challenge was changing employees’ attitudes to product quality. In one—now famous—intervention, Zhang ordered defective refrigerators to be removed from the production line and smashed to pieces.1 The company’s effo

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