Is Service Marketing Different from Product Marketing?

Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different skills. Some traditional product marketers disagree, saying “good marketing is good marketing.”

Take a position: Product and service marketing are fundamentally different versus Product and service marketing are highly related.

Submission Instructions:

• Your initial post should be at least 200 words, formatted and cited accurately in current APA style with support from at least 2 academic sources.