Exercise Content

1. Class Final Project:
   You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental care center (this is just a suggestion you can choose the type of Health center you prefer).
   Create a website (Wix.com offers free website building) which will include all the information of your new business.
   Also write a paper with your Marketing plan – 5 pages min excluding the abstract and references page/s.
   Your paper must include –
   
   • An abstract page with a summary of your company and its services.
   • Analysis of your service/services.
   • What is the company’s Mission and Vision?
   • List how many local or national competitors are powerful and with which competitors will your company compete against, and how?
   • How will the company differentiate its product from the competition?
   • Define your Target market and your Customer profile.
   • Develop this Marketing Plan, by using Marketing Principles learned in class, … Be creative…