29 Sep TOPIC: Promotional Materials Continue with the organization an
TOPIC: Promotional Materials
Continue with the organization and situation you selected for your Topic 2 assignment. Based on your selected organization and situation, design one of the following promotional materials to communicate and promote your solution to the situation:
- a social media post
- a flyer
- a poster
- internal newsletter
Use graphics and visual elements to make your selected promotional material appealing. Use Canva or another design platform/software to create your promotional material.
Use branding elements and approaches that represent the identity of the organization.
Your promotional materials should clearly communicate to the appropriate stakeholders and address the objective you identified in Topic 2 for making the communication.
APA style is not required, but solid academic writing is expected.
ADDRESSING THE SITUATION 2
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Addressing the Situation
Part 1
An organization can be defined as a group of people who come together for a common purpose. In the case of Google LLC, this common purpose is to provide Internet-related products and services. As such, communication within Google is focused on achieving this goal. This differs from communication outside of Google, which may be more personal or focused on other topics (Butt et al., 2016). Organizational communication is key to the success of any business, big or small. Without effective communication, it would be difficult for Google employees to collaborate and work together efficiently. After all, part of Google's success is due to the company's ability to innovate and develop new ideas. If team members could not communicate effectively, exchanging ideas and coming up with breakthroughs would be much more complicated.
In addition, organizational communication allows businesses to share information with their employees. This is important for Google, given the fast-paced and ever-changing nature of the tech industry. By communicating timely updates and changes to its employees, Google can ensure everyone is on the same page and knows what needs to be done. Finally, organizational communication can help create a positive working environment (Constantinescu-Dobra & Coțiu, 2022). By promoting open and honest communication, businesses can foster a culture of trust and respect. This is important for Google because it helps attract and retain top talent. After all, who would want to work for a company where there is lack of transparency and communication? Overall, organizational communication is vital for the success of any business. Google understands this and has made communication a top priority within the company.
Part 2
Describing how stakeholders of Google LLC should communicate regarding the situation.
A variety of stakeholders should be considered when communicating about a new policy being implemented at Google LLC. This includes employees, customers, shareholders, and the public (Butt et al., 2016). Each of these groups will have different levels of interest and concern about the change, so the communication should be tailored accordingly.
Employees:
Employees should be communicated with as soon as possible after making a decision to implement a new policy. They will need to know the new policy, how it will affect them, and what they need to do to comply. It is also essential to provide employees with a way to give feedback or ask questions about the new policy.
Customers:
Customers should also be communicated with promptly. They will need to know how the new policy will affect them and what changes they can expect to see (Constantinescu-Dobra & Coțiu, 2022). It is essential to be clear and concise when communicating with customers, as they may not have enough time to read a long message.
Shareholders:
Shareholders will be interested in how the new policy will affect the company financially. They should be clear in their explanation of the reasons for the policy change and how it is expected to impact the business.
The Public:
The public should be informed of the new policy through the company's website or other channels (Lock, 2019). They may be interested in how the policy will affect them, but they are not likely to be as directly impacted as employees or customers.
Determining the objective of communicating to the stakeholders in the situation.
The objective of communicating to the stakeholders in this situation is to ensure that employees and customers know the new policy and how it will affect them. This can be done through various means, such as holding informational meetings, issuing written materials, or sending emails or web-based announcements. It is essential to be clear and concise when communicating the new policy and provide any relevant information that stakeholders might need to know (Butt et al., 2016). This might include explaining the rationale behind the policy, what specific changes will be made, and how these changes will affect employees or customers. In addition, it is essential to ensure that employees and customers have an opportunity to ask questions and provide feedback about the new policy.
In addition, it is essential to address any concerns that various stakeholders may have over the upcoming policy change. This may require addressing their particular concerns, as well as providing reassurances that the policy is in the best interest of the company, as well as the employees or consumers of the firm. In conclusion, it is essential to express gratitude to stakeholders for their tolerance and understanding during the organization's transition to the new policy. Even though things will be changing, this will help preserve a strong relationship with the stakeholders and build goodwill among them.
Describing appropriate communication channels to address the situation and why.
Given that this new policy is being implemented for employees or customers, it is essential to communicate this change clearly and comprehensively across all channels. This would include channels such as email, the company website, and intranet, as well as any physical signage that might be relevant. The reason for using multiple channels is to ensure that as many people receive the message as possible and that there is a clear understanding of the new policy (Wickre, 2017). Using multiple communication channels also allows for different types of information to be conveyed. For example, the company website could provide an overview of the new policy, while email could provide more detailed information. Intranet and physical signage could be used to provide reminders and updates on the policy.
Each channel has its strengths and weaknesses, so it is essential to consider which will be most effective for reaching the target audience. For example, email may be more effective for reaching a broad audience, while physical signage may be more effective for regularly reminding people of the policy. It is also essential to consider how the message will be received on each channel. For example, some people may not check their email regularly, so the message might not be seen promptly (Wickre, 2017). Alternatively, if the message is posted on the company website, it may be more difficult to find unless it is prominently displayed. Each channel should be used in a way that maximizes its strengths and minimizes its weaknesses. Doing this makes the message more likely to be received and understood by the target audience.
References
Butt, A., Naaranoja, M., & Savolainen, J. (2016). Project Change Stakeholder Communication. International Journal of Project Management, 34(8), 1579–1595. https://doi.org/10.1016/j.ijproman.2016.08.010
Constantinescu-Dobra, A., & Coțiu, M.-A. (2022). Communication channels. Communication Management. https://doi.org/10.5772/intechopen.98598
Lock, I. (2019). Explicating communicative organization-stakeholder relationships in the digital age: A systematic review and Research Agenda. Public Relations Review, 45(4), 101829. https://doi.org/10.1016/j.pubrev.2019.101829
Wickre, K. (2017, August 20). What google's open communication culture is like | backchannel? Wired. Retrieved September 19, 2022, from https://www.wired.com/story/what-googles-open-communication-culture-is-really-like/
