01 Oct New Venture – Final Business Plan
NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
New Venture – Final Business Plan
OVERVIEW and FINAL BUSINESS PLAN OUTLINE
Your deliverable for Assignment 3 is your Final Business Plan. It will include content from Assignments 1 and 2, with revisions based on your professor’s feedback, as well as content from Assignment 3. The chart below shows how all your assignments fit together to create your Final Business Plan
FINAL BUSINESS PLAN OUTLINE
Option A – INTRAPRENEUR Option B – ENTREPRENEUR Option C – NONPROFIT CONTENT
created in:
I. Executive Summary* I. Executive Summary* I. Executive Summary* Assignment 3
II. Company Description II. Company Description II. Organization Description Assignment 1
III. New Product or Service Description III. New Product or Service Description III. New Product or Service Idea Assignment 1
IV. SWOT Analysis IV. SWOT Analysis IV. SWOT Analysis Assignment 1
V. New Concept Launch Strategy V. New Business Launch Strategy V. Nonprofit Launch Strategy Assignment 2
VI. Impact on the Business Model VI. Business Model VI. Organizational Structure Assignment 2
VII. Revenue Streams VII. Revenue Streams VII. Operational Strategy Assignment 2
VIII. Financial Structure and Costs VIII. Financial Structure and Costs VIII. Financial and Fundraising Plan Assignment 2
IX. Growth Strategy IX. Growth Strategy IX. Impact Plan Assignment 3
X. Management Team and Key Roles X. Management Team and Key Roles X. Leadership Team and Key Roles Assignment 3
XI. Marketing Plan XI. Marketing Your Brand XI. Marketing Analysis Assignment 3
ASSIGNMENT 3 INSTRUCTIONS
In this assignment, you will complete the final three sections of your Business Plan: Sections IX, X, and
XI. Then, you will write your Executive Summary. This section will be placed at the start of your paper, but it is written last because it is an overview of the whole Business Plan.
You will follow ONE of the Options below, depending whether your Business Plan is for an Intrapreneur, Entrepreneur, or Nonprofit Leader. Be sure to work with the template that matches your chosen Option.
Option A – INTRAPRENEUR
EXECUTIVE SUMMARY
o Write an Overview of one page, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include something from every section.
* Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business Plan.
GROWTH STRATEGY
o Describe your strategic position in the market and what differentiates the products or services you plan to sell.
o How will you develop a loyal customer base for the products or services you sell?
o How fast will you grow? Where and how do you believe you can expand your business?
MANAGEMENT TEAM and KEY ROLES
o Provide a list of the key management roles that will need to be filled.
? Resource: https://www.onetonline.org/
o For each key role, specify what the requirements for the roles include.
MARKETING PLAN
o Provide a detailed marketing plan. Be sure to include both Promotions Strategy and Marketing Strategy.
o In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources
Option B – ENTREPRENEUR
EXECUTIVE SUMMARY
o Write an Overview of one page, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include something from every section.
* Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business plan.
GROWTH STRATEGY
o Describe your strategic position in the market and what differentiates the products or services you plan to sell.
o How will you develop a loyal customer base for the products or services you sell?
o How fast will you grow? Where and how do you believe you can expand your business?
MANAGEMENT TEAM and KEY ROLES
o Provide a list of the key management roles that will need to be filled.
o For each key role, specify what the requirements for the roles include.
MARKETING YOUR BRAND
o Provide a detailed marketing plan. Be sure to include both Promotions Strategy and Marketing Strategy.
o In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources
Option C – NONPROFIT
EXECUTIVE SUMMARY
o Write an Overview of one page, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include something from every section.
* Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business Plan.
IMPACT PLAN
o Describe your goals in terms of the impact your activities will have on the local community.
o How will you develop connections and partnerships with local businesses and agencies?
o How fast will you grow? Where and how do you believe you can expand your activities?
LEADERSHIP TEAM and KEY ROLES
o Provide a list of the key management roles that will need to be filled.
o For each key role, specify what the requirements for the roles include.
MARKETING ANALYSIS
o Provide a detailed marketing plan. Be sure to include your Nonprofit Marketing Goals and Priorities, as well as your Key Message. To learn more about this topic, refer to the Nonprofit Marketing Plan Example document in your Assignment 3 Resources.
o In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.
DELIVERABLE INSTRUCTIONS: ASSEMBLING YOUR FINAL BUSINESS PLAN
After writing the sections described above for Assignment 3, you do not need to submit them for review before integrating them into your Final Business Plan. Proceed directly to assemble your Final Business Plan, which combines content from all three assignments in this course.
Make sure you are working with the template that matches your chosen Option: Intrapreneur, Entrepreneur, or Nonprofit Leader. The template makes it easy to check that you have included all the required sections, in the correct order, in your submission for Assignment 3.
FORMATTING REQUIREMENTS
? Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch margins on all sides; references must follow JWMI Writing Standards format. Check with your professor for any additional instructions.
? Visuals such as Spreadsheets, Income Statements, Organizational Charts, and your SWOT Analysis may be included in the body of your document or placed at the end of your document in Appendices (i.e., Appendix A, Appendix B, etc.)
? Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date
? Include a References page to identify your sources
