01 Oct NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Introduce Yourself and Set Your Direction in the Course
During this course, you will create a Business Plan for a new venture. You will be choosing one of three options, as described below:
Intrapreneur: You will work to create a new profit center for an existing company.
Entrepreneur: You have an idea for a new product or service and want to launch your own company.
Nonprofit: You have identified a need in the community and want to start a 501c3 nonprofit to address that need.
Use the prompts below to introduce yourself to your classmates:
Briefly introduce yourself to the class.
Identify the type of idea you would like to focus on in this class: Intrapreneur, Entrepreneur, or Nonprofit.
After watching the Tio video for this week, what resonated the most with you? Why?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 2 Discussion
Pitch Your Big Idea in Video
For your course project, you need to identify an innovative “big idea” for your Business Plan. This DQ is designed to help you select and refine your “big idea.” You will prepare and record a short video recording (2 minutes or less) about your “big idea” as your initial DQ post. Work through the steps below to plan and create your DQ video:
Step 1. What is your “big idea?” If you don’t have one, see the Assignment 1 Instructions for resources to help you identify one.
Step 2. Using the prompts below, draft notes for a brief, succinct pitch on your “big idea”:
What type of Business Plan will you develop: Entrepreneurial, Intrapreneurial, or Nonprofit?
Briefly describe your “big idea” and explain what you find exciting about this product or service.
What problem in the market or in the community will your “big idea” solve?
Why doesn’t this product or service already exist in the market?
Identify the Strengths, Weaknesses, Opportunities, and Threats for your “big idea.”
Step 3. Use the PowerPoint SWOT template, provided in the Assignment 1 resources, to create a visual SWOT analysis chart for your “big idea.” The content in the SWOT chart comes from your notes for the last bullet point in Step 2.
Step 4. Use Zoom or the software of your choice to record your “big idea” pitch. Then post the MP4 video recording as your initial DQ response. Your video should last no more than 2 minutes.
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 3 Discussion
What Is Your Value Proposition?
In this week’s Tio video, Austin talks about his belief in his product as a new type of savory snack meal that could appeal to busy Americans. Here he is discussing his value proposition for the customer segment he serves.
Read the definitions below for Market (Customer) Segments and Value Proposition, and think about how they apply to your new idea:
MARKET (CUSTOMER) SEGMENTS: Defines the different groups of people or organizations an enterprise aims to reach and serve.
VALUE PROPOSITION: Describes the bundle of products and services that create value for a specific Customer Segment.
Then, for your initial post, answer the questions below:
For whom are you creating value?
Who are your most important customers and where is the customer experiencing the product or service (in person, online)
What value do you deliver to the customer? Which customer needs are you satisfying?
Which one of your customer’s problems are you helping to solve?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 4 Discussion
What Key Resources Do You Need?
Review the below definition and then answer the questions below that apply to you:
KEY RESOURCES: Describes the most important assets required to make a business model work.
Questions for Entrepreneur or Nonprofit:
What Key Resources does your Value Proposition require?
What Key Resources do your Customer Relationships require?
What Key Resources for your Revenue Streams and Distribution Channels require?
Questions for Intrapreneur:
What does your internal leadership require to fund your idea or concept?
What Key Resources do your Customer Relationships require?
What Key Resources for your Revenue Streams and Distribution Channels require?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 5 Discussion
The Cost of an Effective Launch
Before you can bring a new idea to the market, you have to understand the costs associated with developing and launching your business. As we have learned from the case of Tio, there are many costs associated with a new concept.
Review the definitions below:
KEY RESOURCES: Describes the most important assets required to make a business model work.
KEY ACTIVITIES: Describes the tasks or milestones that need to be accomplished. Examples would be creating a website, developing a prototype product, purchasing or renting real estate and equipment, etc.
COST STRUCTURE: Describes all the costs incurred to operate a business model.
For your initial post, respond to the questions below:
Which Key Resources that you identified in the Week 4 Discussion are the most expensive?
Looking at your current plan for your business model, which Key Activities are most expensive?
What is the one thing you will have to do to brand your product to your target market?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 6 Discussion
Adaptability
After an initial period of selling, Austin changed the way in which he branded his product. In the Week 3 Discussion, you introduced your Value Proposition. Now you are going to take this to the next level.
Use the Assumptionator PowerPoint Tool in your Weekly Materials to reexamine your previous assumptions about your product or service. Then answer the questions below:
What are the key actions you need to take to deliver your Value Proposition to your Customers?
What have you done to test your Value Proposition?
What will you do if it turns out that your original Value Proposition is not resonating with your Customers?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 7 Discussion
Branding
Austin took some time to define the essential brand for Tio as a drinkable soup that replaces a meal. According to Heaton, “Branding is the expression of the essential truth or value of an organization, product, or service.”
Review the definitions below:
CHANNELS: Describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition.
CUSTOMER RELATIONSHIPS: Describes the types of relationships a company establishes with specific Customer Segments.
Think about branding in relation to your “big idea” and answer the prompts below:
How will you reach the necessary Channels to communicate with your prospective Customer Segments?
What type of relationship does each of your Customer Segments expect you to establish and maintain with them?
What questions or uncertainties do you have about the brand you would like to create?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 8 Discussion
The Benefits of Partnerships
Companies form partnerships for many reasons: for example, a company may create alliances to optimize its business models, reduce risk, or acquire resources. Such partnerships are becoming the cornerstone of many contemporary business models.
Austin discusses the benefits of two major partnerships, one with General Mills and one with ThinkFoodGroup. Think about Austin’s experiences with these partners, and then consider what partnerships you may need to be successful with your new idea.
KEY PARTNERSHIPS: Describes the network of suppliers and partners that make a business model work.
After reviewing the above definition, answer the following questions:
What have you learned from the Tio case to help you develop strong partnerships in the future?
Who are your Key Partners? Why?
Who are your Key Suppliers? Why?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 9 Discussion
The Four P’s and Your Learning from the Tio case
This week Austin talked about what he learned from the stories of previous product launches that came from other cultures, such as hummus and Greek yogurt. In preparation for this week’s Discussion, think about the Tio Gazpacho story that you have been following throughout this course and what lessons you have learned from it.
Also, before writing your post this week, review The Four P’s of Marketing document in your Assignment 3 Resources. It defines the Four P’s as: (1) Product or Service, (2) Place, (3) Price, and (4) Promotion. Use the questions in the document to help you define the Four P’s for the product or service in your Business Plan.
For your initial post, answer the following questions:
Briefly describe and define the Four P’s of your Marketing Plan.
What is the most important lesson that you learned from the Tio case study?
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Week 10 Discussion
Best Innovation Pitch
This week’s DQ hosts a friendly class competition. First, create and post a pitch on why your innovation business plan is “best in class.” Then, from your peers’ videos, select the two that impress you most. At the end of the week, the professor will announce two winners, based on peer feedback and his/her own assessment.
Using the prompts below as a guide, write a succinct pitch for your innovation business plan:
Briefly describe your new product or service
What is exciting and innovative about your product or service?
How are you financing your project, and when will it break even?
Explain why your product or service will succeed in the market?
Why should your peers vote for your innovation pitch?
Using Zoom, record your pitch and post the recording as your initial response. Your video should be no more than 3 minutes long.
For your required response, cast your vote by replying to your professor. Select your top two choices and briefly explain how these pitches impressed you. Of course, you may also respond to individual classmates with appreciative comments.
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Assignment 1
New Venture – Game Plan
OVERVIEW
Throughout this course you will develop a plan to design and implement a new product or service. You have three options, depending whether you identify as an Intrapreneur, an Entrepreneur, or a Nonprofit leader. Your first step is to select or develop an innovative “big idea” for ONE of the options below:
Option A – Intrapreneur
Choose a product or service that could be added to your organization’s portfolio. You may use your current company or another company that interests you. The Resource in your Assignment 1 Resources titled Models of Intrapreneurship describes several models for intrapreneurial initiatives that you can consider for your venture.
Option B – Entrepreneur
Identify one business idea that you could launch as a start-up business. The Resource in your Assignment 1 Resources titled Organizational Chart Template provides a template for the structure of your new business. Use the source below to research business ideas: Research Source: https://www.entrepreneur.com/businessideas
Option C – Nonprofit
Identify a nonprofit idea that will serve a community. The Resource in your Assignment 1 Resources titled NPO Organizational Chart Template provides a model for the structure of your new community organization.
Use the source below to learn about creating a nonprofit organization: Research Source: https://www.usa.gov/start-nonprofit
INSTRUCTIONS
For Assignment 1, you will write a Game Plan paper, in which you describe your innovative “big idea”, craft your vision for its implementation, and assess the idea’s strengths and weaknesses, as well as the major opportunities and threats in the market. Your paper will be 3 to 4 pages long. NOTE: When writing a business plan, avoid the use of first person; use the name of the company instead.
For this first assignment, you will complete Sections II, III, and IV of your Business Plan. These are the sections in the template titled: Company Description, New Product or Service Idea, and SWOT Analysis.
Follow ONE of the three Options below, depending if your new venture is to be added to an existing business (Intrapreneur), launched as a start-up (Entrepreneur), or founded as a nonprofit organization (NPO). Make sure you work with the template that matches your chosen Option.
Option A – INTRAPRENEUR
COMPANY DESCRIPTION
Briefly describe your Company, including the Subsidiary or New Initiative you plan to present for that company:
o Provide a brief overview of the parent company.
o Describe your new Initiative or Subsidiary for the existing company, including an identifier (or name) for your idea and where it fits into the company structure.
o Provide an Organizational Chart that shows the positions that will need to be filled. Use the Organizational Chart template in your Assignment 1 Resources.
o What is the mission for your new initiative? How does the new initiative/subsidiary align with the existing company?
NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:
o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?
Include key resources and key activities.
SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:
o Why is this the right time to implement this new business or venture?
o What is distinctive, disruptive, and/or innovative about your product or service?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided in your Assignment 1 Resources.
o Provide a detailed explanation of each SWOT quadrant.
Option B – ENTREPRENEUR
COMPANY DESCRIPTION
Briefly describe the Start-up Company that you propose to create:
o What is the name for your new business?
o When will your start-up business launch?
o What will its mission be?
o How many staff will you need? Provide an Organizational Chart that shows the positions that will need to be filled. Use the Organizational Chart template in your
Assignment 1 Resources.
o How fast do you plan to grow?
o Where is your company based? Where does it or where will it do business?
NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:
o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?
Include key resources and key activities.
SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:
o Why is this the right time to implement this new business or venture?
o What is distinctive, disruptive, and/or innovative about your product or service?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided in your Assignment 1 Resources.
o Provide a detailed explanation of each SWOT quadrant.
Option C – NONPROFIT
ORGANIZATION DESCRIPTION
Briefly describe the Nonprofit Organization that you propose to create:
o Where will your nonprofit be set up?
o Include 501c3 status. Use the source below to learn more about 501c3 status:
Research Source: https://smallbusiness.chron.com/501c3-corporation64124.html
o What is the mission?
o What is the vision?
o How many staff will you need?
o Provide an Organizational Chart that shows the positions that will need to be filled.
Use the NPO Organizational Chart template in your Assignment 1 Resources.
o How fast do you plan to grow?
NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:
o What problem does your nonprofit organization address?
o Who will benefit from your service?
o What communities will your nonprofit organization serve?
o What is the value proposition – i.e., why would someone support your organizational mission? Include key resources and key activities. Use the source below to learn about creating a nonprofit value proposition:
Research Sources:
https://www.irs.gov/charities-non-profits/exempt-organization-types
SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:
o Why is this the right time to implement this new business or venture?
o What is distinctive, disruptive, and/or innovative about your product or service?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided in your Assignment 1 Resources.
o Provide a detailed explanation of each SWOT quadrant.
FORMATTING
§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with oneinch margins on all sides; references must follow JWMI Writing Standards format.
Check with your professor for any additional instructions.
§ Your Organizational chart and your SWOT Analysis may be included in the body of your document or placed at the end of your document in an Appendix.
§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.
§ Include a References page to identify your sources.
Note: The Cover page, References page, and Appendix (if used) are not included in the required page length.
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Assignment 2
New Venture – Launch Plan
OVERVIEW
In this assignment, you will continue your research and planning to design and implement a new product or service. Based on the innovative “big idea” and the vision that you developed in
Assignment 1, you will now write a Launch Plan, in which you describe your launch strategy, business model, and financial plan.
INSTRUCTIONS
Write a Launch Plan Paper of no fewer than 4 pages. In this second assignment, you will complete the middle four sections of your Business Plan: Sections V, VI, VII and VIII in the template.
You will follow ONE of the three Options below, depending whether you are planning your new venture as an Intrapreneur, Entrepreneur, or Nonprofit Leader. Make sure you work with the template that matches your chosen Option.
Option A – INTRAPRENEUR
NEW CONCEPT LAUNCH STRATEGY
o What are the key objectives in this intrapreneurial proposal?
o What strategies would be used to meet those objectives?
o In what time frame would these objectives be met?
IMPACT ON THE BUSINESS MODEL
o Does the new product or service line fit within the current company’s mission, vision, and values? If not, does the mission, vision, or values need changing?
o How complementary is the new product or service line to the existing products or services of your company? What does the new line add that will benefit existing customers? How could it attract the interest of potential new customers?
o What licensing or regulations will you need to be aware of to operate your new product or service line?
REVENUE STREAMS
Represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings).
o For what do customers currently pay? (i.e., what are they buying from your competition?)
o How are customers currently paying? (i.e., subscriptions, contracts, cash)
o What are your revenue streams? (products, services, subscriptions)
§ How much does each Revenue Stream contribute to overall revenues?
(these will be the numbers that go into your income statement)
FINANCIAL STRUCTURE and COSTS
o Summary Income Statement: create a profit and loss statement summary by year and project the profit and loss data out three years. Use one of the Performance Spreadsheets in your Assignment 2 Resources.
o Provide a narrative describing the numbers in the Summary Income Statement and explain why the numbers are valid.
o Assuming the new product or service line is launched as part of the existing organization, can it be funded with existing capital? If not, what are the proposed source(s) of funding?
o If the decision was to create a new subsidiary (or joint venture), will funding come from the existing organization (or, if a joint venture, from existing organizations)? If not, what are the proposed sources of funding?
Option B – ENTREPRENEUR
NEW BUSINESS LAUNCH STRATEGY
o What objectives will you achieve if you get your funding?
o What strategies would be used to meet those objectives?
o In what time frame would these objectives be met?
BUSINESS MODEL
o What legal structure will be used for this business and why? Use the source below to learn about your different business structure options:
Research Source: https://www.sba.gov/business-guide/launch-yourbusiness/choose-business-structure)
o What licensing or regulations will you need to be aware of to operate your new business?
o What are the key activities needed to launch this business?
o What are the key resources and distribution channels – i.e., how will your customers access your product/service?
REVENUE STREAMS
Represents the cash a company generates from each Customer Segment (costs must be subtracted from revenues to create earnings).
o For what do customers currently pay? (i.e., what are they buying from your competition?)
o How are customers currently paying? (i.e., subscriptions, contracts, cash)
o What are your revenue streams? (products, services, subscriptions)
§ How much does each Revenue Stream contribute to overall revenues?
(these will be the numbers that go into your income statement)
FINANCIAL STRUCTURE and COSTS
o Summary Income Statement: provide a profit and loss statement summary by year and project the profit and loss data out three years. Use one of the ProForma
Spreadsheets or the SCORE Projections Template in your Assignment 2 Resources.
o Provide a narrative describing the numbers in your Summary Income Statement and explain why the numbers are valid.
Option C – NONPROFIT
NONPROFIT LAUNCH STRATEGY
o What are the key objectives in this nonprofit proposal?
o What strategies would be used to meet those objectives?
o In what time frame would these objectives be met?
ORGANIZATIONAL STRUCTURE
o What type or category of nonprofit organization do you plan to create?
Research Source: https://www.usa.gov/start-nonprofit
o What are the key activities needed to launch this organization?
o How will you identify the best targets for your initial outreach and projects?
o What licensing or regulations will you need to be aware of to operate your nonprofit?
OPERATIONAL STRATEGY
An operational plan describes how your nonprofit organization plans to deliver its communityfocused activities.
o How will you plan to manage and maintain your operations?
o What metrics will you use to evaluate the impact of your programs?
o What partners will you need to operate the nonprofit?
FINANCIAL and FUNDRAISING PLAN
o In fundraising, how will you achieve the levels of funding required to successfully carry out your mission or meet the objectives of a specific project?
o If you exceed your fundraising goals, what will be done with the surplus?
o What will you do if you don’t meet your fundraising goals?
o How much would be an appropriate amount to cover payroll and administrative costs over time?
o Create a spreadsheet to account for your funding needs. Use the Nonprofit Budget
Template in your Assignment 2 Resources. Three years of projections are required.
o Include a narrative explaining the numbers in the Nonprofit Budget spreadsheet
(e.g., How much would be an appropriate amount to cover payroll and administrative costs over time?)
FORMATTING
§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with oneinch margins on all sides; references must follow JWMI Writing Standards format.
Check with your professor for any additional instructions.
§ Your Summary Income Statement or Nonprofit Budget spreadsheet may be included in the body of your document or placed at the end of your document in an Appendix.
§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date.
§ Include a References page to identify your sources.
Note: The Cover page, References page, and Appendix (if used) are not included in the required page length.
JWI575 NEW BUSINESS VENTURES AND ENTREPRENEURSHIP
Assignment 3
New Venture – Final Business Plan
OVERVIEW and FINAL BUSINESS PLAN OUTLINE
Your deliverable for Assignment 3 is your Final Business Plan. It will include content from Assignments 1 and 2, with revisions based on your professor’s feedback, as well as content from Assignment 3. The chart below shows how all your assignments fit together to create your Final Business Plan
FINAL BUSINESS PLAN OUTLINE
Option A – INTRAPRENEUR Option B – ENTREPRENEUR Option C – NONPROFIT CONTENT
created in:
I. Executive Summary* I. Executive Summary* I. Executive Summary* Assignment 3
II. Company Description II. Company Description II. Organization Description Assignment 1
III. New Product or Service Description III. New Product or Service Description III. New Product or Service Idea Assignment 1
IV. SWOT Analysis IV. SWOT Analysis IV. SWOT Analysis Assignment 1
V. New Concept Launch Strategy V. New Business Launch Strategy V. Nonprofit Launch Strategy Assignment 2
VI. Impact on the Business Model VI. Business Model VI. Organizational Structure Assignment 2
VII. Revenue Streams VII. Revenue Streams VII. Operational Strategy Assignment 2
VIII. Financial Structure and Costs VIII. Financial Structure and Costs VIII. Financial and Fundraising Plan Assignment 2
IX. Growth Strategy IX. Growth Strategy IX. Impact Plan Assignment 3
X. Management Team and Key Roles X. Management Team and Key Roles X. Leadership Team and Key Roles Assignment 3
XI. Marketing Plan XI. Marketing Your Brand XI. Marketing Analysis Assignment 3
ASSIGNMENT 3 INSTRUCTIONS
In this assignment, you will complete the final three sections of your Business Plan: Sections IX, X, and
XI. Then, you will write your Executive Summary. This section will be placed at the start of your paper, but it is written last because it is an overview of the whole Business Plan.
You will follow ONE of the Options below, depending whether your Business Plan is for an Intrapreneur, Entrepreneur, or Nonprofit Leader. Be sure to work with the template that matches your chosen Option.
Option A – INTRAPRENEUR
EXECUTIVE SUMMARY
o Write an Overview of one page, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include something from every section.
* Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business Plan.
GROWTH STRATEGY
o Describe your strategic position in the market and what differentiates the products or services you plan to sell.
o How will you develop a loyal customer base for the products or services you sell?
o How fast will you grow? Where and how do you believe you can expand your business?
MANAGEMENT TEAM and KEY ROLES
o Provide a list of the key management roles that will need to be filled.
? Resource: https://www.onetonline.org/
o For each key role, specify what the requirements for the roles include.
MARKETING PLAN
o Provide a detailed marketing plan. Be sure to include both Promotions Strategy and Marketing Strategy.
o In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources
Option B – ENTREPRENEUR
EXECUTIVE SUMMARY
o Write an Overview of one page, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include something from every section.
* Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business plan.
GROWTH STRATEGY
o Describe your strategic position in the market and what differentiates the products or services you plan to sell.
o How will you develop a loyal customer base for the products or services you sell?
o How fast will you grow? Where and how do you believe you can expand your business?
MANAGEMENT TEAM and KEY ROLES
o Provide a list of the key management roles that will need to be filled.
o For each key role, specify what the requirements for the roles include.
MARKETING YOUR BRAND
o Provide a detailed marketing plan. Be sure to include both Promotions Strategy and Marketing Strategy.
o In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources
Option C – NONPROFIT
EXECUTIVE SUMMARY
o Write an Overview of one page, presenting the key points of the overall Business Plan. Address all sections of the plan in Summary fashion. This should include something from every section.
* Note: the Executive Summary is the first section in your paper, but it is the last section you will write. This works best because the Executive Summary provides an overview of your entire Business Plan.
IMPACT PLAN
o Describe your goals in terms of the impact your activities will have on the local community.
o How will you develop connections and partnerships with local businesses and agencies?
o How fast will you grow? Where and how do you believe you can expand your activities?
LEADERSHIP TEAM and KEY ROLES
o Provide a list of the key management roles that will need to be filled.
o For each key role, specify what the requirements for the roles include.
MARKETING ANALYSIS
o Provide a detailed marketing plan. Be sure to include your Nonprofit Marketing Goals and Priorities, as well as your Key Message. To learn more about this topic, refer to the Nonprofit Marketing Plan Example document in your Assignment 3 Resources.
o In your plan, show how you will incorporate “The Four Ps of Marketing.” For information on this concept, refer to The Four Ps of Marketing document in your Assignment 3 Resources.
DELIVERABLE INSTRUCTIONS: ASSEMBLING YOUR FINAL BUSINESS PLAN
After writing the sections described above for Assignment 3, you do not need to submit them for review before integrating them into your Final Business Plan. Proceed directly to assemble your Final Business Plan, which combines content from all three assignments in this course.
Make sure you are working with the template that matches your chosen Option: Intrapreneur, Entrepreneur, or Nonprofit Leader. The template makes it easy to check that you have included all the required sections, in the correct order, in your submission for Assignment 3.
FORMATTING REQUIREMENTS
? Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch margins on all sides; references must follow JWMI Writing Standards format. Check with your professor for any additional instructions.
? Visuals such as Spreadsheets, Income Statements, Organizational Charts, and your SWOT Analysis may be included in the body of your document or placed at the end of your document in Appendices (i.e., Appendix A, Appendix B, etc.)
? Include a Cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date
? Include a References page to identify your sources
