STARBUCKS Corporation

Step 4: Write new and improved vision and mission statements for the firm, following the information presented in Chapter 2 about the characteristics, qualities, components, and importance of vision and mission statements.

Step 5: Explain in 100-150 words, how or why your proposed vision and mission statements are better than the current statements, and how they could benefit the company moving forward.

Be sure to cite two relevant and credible sources in support of your content. Use only sources found at the , corporate websites, or those provided in the topic Resources. 

David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A competitive advantage approach (17th ed.). New York, NY: Pearson Education. ISBN-13: 9780135203699