What Is the Value of Buzz?

One of the classic debates in the popular press is whether all buzz or word of mouth—positive and negative—is good for a brand. Some feel that “any press is good press” and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters.

Take a position: “All news is good news” and any buzz is helpful for a brand versus. The content of buzz can make or break a brand.

Submission Instructions:

• Your initial post should be at least 200 words, formatted and cited accurately in current APA style with support from at least 2 academic sources.