1 page for each number topic, this is for a business that sells sneakers

6. SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Converting the Weaknesses to Strengths

Converting the Threats to Opportunities

7. Marketing Strategies

Positioning

Product

Pricing

Distribution

8. Communication Strategies

Advertising

Public Relations

Promotion

Communication Plan

Crisis Management Plan

9. Marketing Budget (Based on the proposed marketing/advertising activities included in this marketing plan) (Feel free to use the attached Annual Marketing Budget Template)

Sales projections (for 12 months)

Expense projections (for 12 months)

Financial Analysis

10. Implementation Strategy

Action Plan and/or Next Steps

Media plan

Schedule (Gantt Chart)

Assignments (Who does what when)

11. Evaluation Method(s)

How do you know if your marketing plan is working?

Lead tracking systems

Sales reviews

Other