Chat with us, powered by LiveChat To begin to appreciate the promotional process, it is useful to understand what customers need to hear and how they need to hear it.? There is an art to the timing and the content.? Wat | EssayAbode

To begin to appreciate the promotional process, it is useful to understand what customers need to hear and how they need to hear it.? There is an art to the timing and the content.? Wat

 To begin to appreciate the promotional process, it is useful to understand what customers need to hear and how they need to hear it.  There is an art to the timing and the content.  Watch this video to begin. 

Assignment Questions:

 Design a predictive communication process with a global perspective Using the 4 steps in the video/lecture (Attached).  As always, it is essential to get feedback and perspective from an additional classmate/collaborator.   

Scenario: A small company is going to launch a new workshop or book and needs to create international 'buzz' for the launch.  Consider any incentives that could help.  After they sign up, what additional information will they need to know and when?

1. Describe your version of the scenario – the type of company, product, event, etc.  Then design a communication series for a fictional upcoming event.

2. Decide what content/info needs to go in each email and when it needs to be sent out.  Present this in a content mgt. style timeline (i.e., content calendar or chart).

3. Discuss your rationale for the timing of the emails

4. Discuss what global/multi-cultural perspectives you need to consider and apply in your communication process.

Have you received a push notification like this?

Real Message: I just want your $$$

@DrWendyGuess

Hi John. Your order should be arriving on Thursday. Would you like to set up a date & time to install it? Just reply with your preferences. Wendy

Real Message: You care about the customer)

Or …. Has a note like this one

arrived just at the perfect moment?

@DrWendyGuess

Which Would YOU Rather Read?

 

Welcome. Wondering about the MyTalk.Rocks?

Link – http://mytalk.rocks

Rock The Speaker

Send A Photo

Share Feedback

Ask Questions?

@DrWendyGuess

What’s better for your LTV/ROI?

@DrWendyGuess

How would it be for your clients to feel like you’re a mind reader?

@DrWendyGuess

@DrWendyGuess

Part 1: Design Campaign

What am I really delivering?

My guiding principles

Beyond the product…

For Support

To build Community

Improve Productivity

Create Distraction

Or adding to Frustration

DESIGN CAMPAIGN

@DrWendyGuess

Part 2: Customer Journey

How do they really feel about it?

Are they a hunter or gatherer?

Which CTA did they follow?

What do they expect to find?

What stage are they in? (CRM)

What UX concepts are added?

CUSTOMER JOURNEY

@DrWendyGuess

Part 3: Questions/Concerns

What do they really need to know about Product/Service?

Logistical details

A surprise feature

How they’ll feel using it

Other ways to use product

Industry/Insider tips

QUESTIONS /CONCERNS

@DrWendyGuess

Part 4: Response Timing

When do they need to know it?

At first glance

Deep dive

After hesitation

Leading up to event

During event/ order

After exchange

As a reminder

Need to Know = RELEVANT

RESPONSE TIMING

@DrWendyGuess

What’s needed – When it’s needed!

Formatting Tips:

1-3 topics

3-5 Bullet Points

Visually spaced

Less is More

Hyperlink to detail

Welcome. Wondering about the MyTalk.Rocks?

Link – http://mytalk.rocks

Rock The Speaker

Send A Photo

Share Feedback

Ask Questions?

@DrWendyGuess

Which “Message” Manager Will YOU Be?

@DrWendyGuess

VS

@DrWendyGuess

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