Chat with us, powered by LiveChat Explain why the customer is the cornerstone of marketing Briefly explain the concepts of segmentation and targeting Describe the marketing mix Explain how organizations use the marketing mi | EssayAbode

Explain why the customer is the cornerstone of marketing Briefly explain the concepts of segmentation and targeting Describe the marketing mix Explain how organizations use the marketing mi

Module 2 Writing Assignment

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:

  • Explain why the customer is the cornerstone of marketing
  • Briefly explain the concepts of segmentation and targeting
  • Describe the marketing mix
  • Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
  • Explain the role of a marketing plan as a guiding document for marketing activities

Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/?utm_referrer=https%3A%2F%2Flumenlearning.com%2Fcourses%2Fprinciples-of-marketing%2F

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