Recommendations for the clothing company Patagonia 

o Objectives. What are realistic goals given 5C conditions? 

o Strategic considerations

          - Target market(s)

                   - Is firm pursuing right target market?'

                   - Are there ways the firm needs to understand the target market better?

           - Value proposition

                   - Does the value proposition align with the job customers want done?

                   - Are there ways POP and POD should be made more compelling?

           - Positioning

                  - Should positioning be kept the same or altered?